EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

Total 2010 Company Sales: $ 7.2 Billion -0.9%; Contract Sales: $ 3.6 Billion -0.6%; Retail Sales:
$ 3.5 Billion -1.1%
Percentage of Sales in Exclusive Brands: 22% (E)
Principal Business: In November 2004, this company (about a year earlier acquired by Boise
Cascade Corp.) sold its paper, forest products and timberland assets to affiliates of the company
(who started Madison Dearborn Partners LLC). Based on its office supply business, called Boise
Office Solutions, the company continued operating under the OfficeMax banner (NYSE: OMX).
(Its first store was initially opened in 1988.) Today, its retail segment cover 999 stores in 48 states,
Puerto Rico, Canada the US Virgin Islands, and Mexico. The majority of stores are in the US. Its
business-to-business contract business operates through 47 distribution centers and six customer
service and outbound telesales centers. In Mexico, it owns 51% in a joint venture with 79 stores.
EB Identities: OfficeMax, TUL pen and writing instruments line; Ascend (high-quality mailing
supplies); Canterbury (designer line of stationery, cards, etc.), Divoga (trendy, fashionable folders,
accordion files, etc.), Infuse (high-quality dry erase cork boards and combination boards). Other
premium brands: Inplacer, Inplacer System by Peter Walsh, Brenton Studio, Eastleigh, and
Engage
EB skus: N/A
Profile: OfficeMax like its competitors suffered a poor year as a result of the weak economy. But
it has recovered, pushing a $ 4 million loss in 2009 to a net gain of $ 1.7 billion this year.
Nevertheless, the company continues to open new stores in the US, including three under a new
small-format concept, called Ink-Paper-Scissors. This store concept is a 1,500 to 2,000 square foot
outlet with some 2,000 skus (most popular items) versus the typical OfficeMax store of 8,000
square feet with 10,000 skus, which besides office supplies and paper includes technology
products and office furniture. OfficeMax also began collaborating with Safeway supermarkets on
the West Coast; supply them with office supplies for sale at retail. Some 68% of its contract sales
are in the US and 94% of its retail store sales as well.
Procurement Contacts: Mike Kitz, VP Officemax Brands; Heather Vierling, Sr. Brand Manager
ORGANIZACIÓN SORIANA, S.A. de C.V.
Alejandrode Rodas 3102-A, Colonia Cumbres 8 Sector, Monterrey, N.L. MEXICO C.P. 64610
Tel: +52 (81) 8329-9014
Fax: +52 (81) 8329-9000