EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

2010 resulted in a sales increase of 5.6%, while earnings more than doubled. To catch up with
competitors’ more rapid store openings, Comercial was able to open only four new stores during
2010; but plans now call 22 more new stores and a new distribution center up through 2012.
Procurement Contacts: N/A
COOP ITALIA S.C.A.R.L.
Via del Lavoro 6/8, Casalecchio di Reno BO 40033, ITALY
Tel: +39 051-596111
Fax: +39 -051-596218
www.e-coop.it
Total 2010 Retail Business Sales:$17.2 Billion (€ 12.9 Billion) +0.8%
Percentage of Sales in Exclusive Brands: 25% (E)
Principal Business: The Italian Consumer Cooperative, formed in 19 is Italy’s leading food
distribution group with some 6.7 million members. There are 175 consumer coops affiliated with
the group. Coop Italia oversees some 1,440+ stores in four formats. They include: Co-op branded
stores, which include about 50 superstores, more than 1,000 supermarkets and about 200 discount
outlets. The group claims 17%+ of grocery sales and nearly a 30% market share in private label
consumer goods in Italy. The structure and commercial activity of the Coop System are
coordinated by the National Consortiums of Consumer Cooperatives: Coop Italia Alimentari
(Coop Food Italy), Coop Italia Non Alimentari (Coop nonfood in Italy), and INRES, the national
institution of consultancy, planning and engineering. There are nine large affiliated coops, which
represent most of the total revenues: Coop Liguria, Coop Adriatica, Coop Estense, Coop
Lombardia, Consumers Coop Northeast, Cooperative Centro Italia, Nova Coop, Unicoop Tirreno,
and Unicoop Florence. Coop Italia also is involved in banking and insurance.
EB Identities: Coop (staples), Coop Vision (natural foods), Crescendo (baby food), Eco-Logici
(environmentally friendly products), Essere (personal care items), Fior Fiore (premium foods plus
regional specialty foods), Senza Glutine (gluten-free foods), Solidal (fair trade coffee, cocoa,
chocolate), and Soluzioni (ready meals and convenience foods Essere (personal care), Qualita
Sicura (food safety/quality), Bio-logici (organic foods).
EB skus: 2,500+ (E)