EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

product in North America to display the new Roundtable on Sustainable Palm Oil (RSPO)
trademark. It is also the first product in the world to have both the sustainable Mixed Palm Oil and
the Fair Trade Certified Sugar logos on the package. Scheduled for the summer of 2012, the
company’s Great For You icon appeared on Great Value and Marketside brand items that meet the
nutrition criteria. The icon also will be made available to national-brand products that qualify and
can be complementary to other nutrition labeling systems used by the food industry. UPDATE: In
December 2012, Seiyu reportedly plans to convert the Great Value grocery range in its stores over
to Minnasan no Osumitski (Endorsement of Everyone). Products in this line cater to Japanese
tastes and this subsidiary, after some consumer testing, decided the 'Great Value' identity with
Japanese words to describe the product was better merchandise under a Japanese identity and with
an upgrade in the packaging design. Seiyu also reportedly has introduced a new economy range
called Basic Ki. In January 2013, Walmart adopted a new exclusive brand, FLOWERS, endorsed
by celebrity star Drew Barrymore, covering premium makeup cosmetics comparable to
department store luxury brands. The range of 181 items, including eyes, face, lip, and nail
products ($4.98 to $13.98), was rolled out into 1,500 US stores and on its website. The new brand,
produced by Maesa of Paris, a dedicated private label design manufacturer, is endorsed by
celebrity star Drew Barrymore, who plans to promote it.
Procurement Contacts: Andrea Thomas, Sr. VP of Private Brands; Andy Ruben, VP Private Brand
Strategies; Adonai Leiva, Walmart Director of Sourcing, Private Brands; Diana Ramos, Private
Brand Team Leader; Randy Reeves and Les Shafelt, both buyers for Great Value; Peter Scoppa,
director Private Brand Sourcing; Sanelle Kearsley, director Private Brand Supply Chain Devel.;
Deborah Wright, Sr. Director Private Brand Quality; Sandra Farwell, Dir. Private Label Food &
Consumables; Dan Engdahl, Dir. Private Label Sourcing; Maurice Markey, VP Proprietary
Brands-Sam’s Club; Brent Tininenko, Director International Private Brands; Cyndi Handley,
Manager Global Supply Chain Dev; Kim Brandner, Sr. Director of Sourcing; Joe Gammon, Sr.
Buyer (Sam’s Club) John Adam, Private Label Manager and Alison Terryll, PL Label Devel.
(Canada) (tel: 905-821-2111); Sergio Guillini, PL Director in Mexico (tel: +52 55-2629-6000);
Johnny S.C. Fung, Director of Private Brands Development (China (tel: +86-755-2562-3288);
Manuel Marrero, Private Brands Director in Puerto Rico (Tel: 787-653-7777)
WAWA, INC.
Red Roof, Baltimore Pike, Wawa, PA 19063 USA
Tel: (610) 358- 8000; (800) 444-9292
Fax: N/A
www.wawa.com
Total 2010 Sales: $4.5 Billion+ (E)
Percentage of Sales in Exclusive Brands: 7% (E)