EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

some 1,400 everyday products where their sales improved by 18% over this fiscal period and now
represent 17% of volume. Waitrose also launched the Seriously brand of indulgent desserts and
the Menu From line of restaurant quality ready meals. Additionally, 25 new Waitrose stores were
added. Waitrose continues to forge onward, investing in product quality and innovations. The
chain has expanded its online Waitrose Delivery service to 129 branches--an operation run in
parallel with its Ocado supply relationship. Waitrose seeks to make its brand accessible to more
people. A strategic partnership lately has been formed with Welcome Break service stations and a
trial started with Shell stations. Waitrose looks to double its Waitrose chain and continue its
partnership sites (Boots, Shell, Welcome Break) shooting for upwards a 1,000. Waitrose, which
holds a long standing Royal Warrant with Her Majesty The Queen (royalty buying products from
Waitrose), has just formed a partnership with Duchy Originals, giving Waitrose exclusive rights to
originate, manufacture, distribute and sell Duchy Originals products in the UK through Waitrose
stores. (The brand will continue to be sold in independent stores in the UK as well.). Plans call for
expanding this range from 200 up to 500 products. Waitrose, which sells its products in 25 foreign
markets ($80 million+ in annual sales), plans to use the Duchy Originals range as a catalyst to
accelerate Waitrose’s expansion in international markets and starting in September 2010,
according to a Reuters report (June 22, 2010) enter India and Asia as well as the United States.
The Prince of Wales, which calls for charitable donations from the royalties are made to charities,
supports the Duchy Originals range. Waitrose also is marketing its own products through third
parties, such as Boots stores in the United Kingdom.
Procurement Contacts: George Adams, Chief Executive, Commercial
JUMBO GROEP HOLDING BV
Highway 15, CE Veghel, THE NETHERLANDS
Tel: +31 413-380-200
Fax: +31 413-343-634
www.jumbosupesrmarkten.nl
Total Fiscal 2012 Revenues: $ 10 Billion (€ 7.5 Billion) (E). Calendar 2011: Total Revenues: $ 4.4
Billion (€ 3.2 Billion); Jumbo Supermarkten Sales: $ 3.5 Billion; (€ 2.5 Billion) + 40%; Super de
Boer Sales: $ 1.1 Billion (€ 782 Million)
Percentage Sales in Exclusive Brands: N/A
Principal Business: This family owned business operates 263 supermarkets in The Netherlands.
The company, part of the privately owned Van Erd Group, started as an Eerd grocery wholesalers
in 1921 and in 1983 opened its first Jumbo supermarket. In recent years, the Jumbo chain has
exploded, becoming one of the fastest growing food retailers in the country. In 2011, the chain
under that banner grew from 174 to 263 stores; while the reverse occurred with its October 2009
acquisition of Super de Boer supermarket chain (some 300+ stores with more than half