EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

exclusive brand, Veckia, as a breakaway brand from the first one, covering some 200 toiletries and
personal care products. Plans call for expanding that range, too. UPDATE: In January 2013, this
retailer plans to join the European buying group, AMS, also in this database.
Procurement Contacts: Jose Antonio Rojos, Creative Director, Private Label
EMD AG
Churerstrusse 166, CH-8808 Pfaffikon SZ, SWITZERLAND
Tel: +41 55-515-3939
Fax: +41 55-415-3993
www.emd-ag.com
Total 2010 Member Sales: $172.9 Billion (€ 130 Billion)
Percentage Sales in Exclusive Brands:N/A
Principal Business: EMD (European Marketing Distribution) calls itself “the Number 1 purchasing
and marketing organization in Europe,” representing a membership of 15 medium-sized
independent retailers and wholesalers, who trade in 19 European countries and represent some
150,000 stores: supermarkets, convenience stores, discount, etc. The potential turnover of EMD’s
membership is close to € 130 billion
EB Identities: Minel (household cleaning and laundry products), Elky (dry groceries), Bodyfine
(cosmetics), Premier (cola), Rio Bravo (fruit jams), Breakfast Club (cereals), Premier (cola, soft
drinks), Monte Castello (pasta products), PowerKing (batteries, energy drink), Selmi, Max und
Moritz, Omega, Hause Wappen, Apti, Spice Field, Office, Unity, dorati, Banderos, EMDBRAU
EB skus: 500+
Profile: When EMD was started in 1989 by the national purchasing organizations in Austria,
Germany, France, Italy, the Netherlands, Portugal, and Spain, there existed 17 other central
organizations. Today, EMD operates as the surviving multinational sourcing and marketing
organization for independent, medium-size grocery traders in Europe. Throughout its history, the
organization has added other national purchasing organizations from: Great Britain and Ireland in
1992, Sweden in 1995, Greece and the Czech Republic in 2000, Belgium in 2001, Denmark and
Finland in 2002, Slovakia in 2003, Portugal in 2006, and Norway in 2007. Today, some 13
shareholders continue as members in EMD. Five of them each hold 14% share in the group:
EMC Distribution S.A.S. Paris, France; Markant Deutschland GmbH, Offenburg, Germany;