EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

Principal Business: PetSmart is the leading specialty retailer of products, services, and solutions
for the lifetime needs of pets. Started in 1987, the company today operates 1,232 stores, of which
1,154 are in 49 states, 5 in Puerto Rico, and 73 in Canada. Its merchandise (some 10,000 items)
includes consumables, hard goods, and pets (fish, birds, reptiles, and small animals). Additionally,
PetSmart provides pet services (training, grooming, boarding, day care, adoption). It has 192 pet
boarding accommodations (PetSmart Pets Hotels and PetsHotels) plus 799 full-service veterinary
services, including hospitals. This retailer offers a broad range of pet products, including food,
treats, pet supplies and accessories (beds, collars, aquariums, bird cages, etc.), health care,
grooming beauty aids, apparel, etc. The company is traded on NASDAQ under the symbol PETM.
EB Identities: Authority (dog and cat premium nutrition food), Grreat Choice (dog food),
Sophista-Cat (grocery cat food), Exquisicut (cat litter), Toy Shop (pet toys), Simply Nourish
(natural dog and cat food), Top Paw (toys, beds, etc.), Top Fin (fish food aquariums, accessories)),
Top Wing (bird cages, toys, accessories), plus two licensed collections, Martha Steward Pets line
(toys, apparel, bowls, beds, and other accessories), GNC Pets (vitamins and nutritional
supplements for dogs and cats)
EB skus: N/A
Profile: Not very long ago, private label was a rarity at PetSmart. That has all changed in recent
years; and the goal now is to push its proprietary brand business to 40% of total sales. This
initiative started in 2010 with a joint venture with GNC (also in this database) introducing GNC
Pets, a new line of dietary supplements for dogs and cats, followed in June by the debut of Martha
Stewart Pets, a line of toys, apparel, bowls, beds, etc. In 2012, the retailer added two more
exclusively licensed brands: Marvel Entertainment (items with a super hero theme) with Marvel
Comics and The Bret Michaels Pets Rock collection of beds, clothes, collars, toys, etc.), which is
scheduled for launch in the summer). In May 2012, the Toys “R” Us Pets collection rolled out,
covering whimsical toys that engage and entertain pets. The line, developed with the help of Dr.
Sophia Yin, a veterinarian and applied animal behaviorist, is being displayed in a new Toy Chest
in the dog toy aisle in its stores. This strategy appears to be working: Its net income for the year
shot upward by 20% + to $290.2 million. The chain, too, is growing at a faster pace: some 45 net
new stores opened (8 stores closed).
Procurement Contacts: N/A
PICARD SURGELÉS
37b rue Royale, Fontainebleau, FRANCE
Tel: +33 1-64-45-14-00
Fax: +33 1-64-69-80-65