EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

Procurement Contacts: Steve Fox, Sales Director-Retail
BURBERRY GROUP PLC
Horseferry House, Horseferry Road, London SW1 2AW UNITED KINGDOM
Tel: +44 20-3367-3000
Fax: N/A
www.burberry.com
Total Fiscal 2011 Group Sales:$ 2.3 Billion (£ 1.5 Billion) + 27%; Retail Sales: $1.5 Billion (£
962 Million) +35.5% ;Wholesale Sales: $670.3 Million ( £ 441 Million) +17%
Percentage of Retail Sales in Exclusive Brands: 100%
Principal Business: Founded in 1856, Burberry has emerged as a global, iconic, luxury fashion
apparel brand, which is sold in its 417 Burberry’s retail stores (174 mainline, 199 concessions
within department stores, and 44 stores outside the UK), through digital commerce, via
wholesaling, plus through the licensing channel. Its core business is outerwear (British heritage),
which its designs, sources, and markets, as well as accessories and non-apparel merchandise: large
leather goods, shoes, etc.). Burberry also manages three global licenses: fragrances, timepieces,
and eye wear.
EB Identities: Burberry Prorsum fashion forward collection, Burberry London weekday ready-towear
working apparel, and Burberry Brit weekend casual wear
EB skus: N/A
Profile: Record revenues, margins and profits, this retailer enjoyed a strong year. Its operating
profits shot upward by 37% to £ 301 million. During the year, the company acquired a 50-store
network from a long time franchisee; seven more stores were opened in this market in this period.
The company reports a strong rebound in luxury spending, where its retail sales in 2005/06
represented 43% of total sales; they now claim 64% share. Likewise, in that period, non-apparel
goods once 29% of sales are now at 40% of sales. Helping retail in 2010/11, the company opened
a record 266 mainline stores, including outlets in Beijing, Sao Paulo, and Mumbai. Burberry,
while discontinuing its Spanish operation, has through franchise partners entered four new
markets: Armenia, Egypt, Israel, and Mongolia. Its strong results in wholesaling cover sales to
department stores, multi-brand specialty accounts, travel retail and sales to 56 franchised stores in
emerging markets. The company lately has embarked on more marketing activities with digital