EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

www.searsholdings.com
Total Fiscal 2011 Sales: $43.3 Billion -1.6%; Sears Domestic Sales: $22.9 Billion -3.4%; Kmart
Sales: $15.6 Billion -0.6%; Sears Canada Sales: $4.8 Billion +4.3%
Percentage of Sales in Exclusive Brands: 42% (E)
Principal Business: Sears Holdings is the parent of Kmart Holdings Co. and Sears, Roebuck and
Company--the result of a merger on March 24, 2005. The company oversees a total of 4,038
stores, dividing its business into three segments. (1) Kmart with 1,307 discount general
merchandise stores in 49 states, Guam, Puerto Rico, and the U.S. Virgin Islands. Some 981 Kmart
stores have pharmacies, while 20 have Sears Auto Centers. (2) Sears Domestic with 894 Sears
broad-line stores, including 842 Sears full-line stores (average 133,000 square feet) in 50 states
and Puerto Rico, primarily located in shopping malls; 52 Sears Essentials/Grand free-standing
stores (average 117,000 square feet and some 22 with pharmacies) in 24 states; 938 Sears
Hometown stores (7,700 square feet average & independently owned); 59 Sears Home Appliance
showrooms (average 5,100 square feet), 106 Sears Hardware stores & 89 Orchard Supply
Hardware stores (average 42,000 square feet); 134 Kenmore home appliance stores, 12 The Great
Indoors Stores (home decorating/remodeling superstores averaging 143,000 square feet), and 102
outlet (overstock/distressed merchandise) stores. (3) Sears Auto Centers, totaling 768 are mostly
associated with its full-line stores, while 19 are in its Sears Essential/Grand stores and 30 are feestanding.
Additionally, Sears operates Lands’ End, a direct sales merchant (website, catalog
mailings, international business), which sells clothing accessories, footwear, home products, and
soft luggage. There are some 292 store-within-a-store Lands’ End departments plus 14 retail stores
(average 8,600 square feet). Sears also conducts commercial sales of appliances and provides
home services (repairs of appliances, etc.). Sears is traded on NASDAQ under the SHLD symbol.
(3) Sears Canada (a 92% owned subsidiary--increased from 73% last year), there are now 122
Sears full-line stores, 361 Sears specialty outlets (including furniture and appliance stores), 20
floor covering stores, 1,822 catalog pickup locations, and 108 travel offices.
EB Identities: At Sears--Kenmore, Craftsman (tools), Lands’ End (apparel), Kenmore
(appliances), DieHard (car batteries), The Great Indoors, NTB, OSH Orchard Supply Hardware,
Canyon River Blues, Apostrophe, TKS Basics, Covington, A&E Factory Service, Athletech, and
Sears. At Kmart--Martha Steward Everyday Rooms (home furnishings, dish ware, etc.), Jaclyn
Smith (licensed women’s clothing and accessories), Disney (licensed apparel), Joe Boxer (men’s
fun apparel and home decor), Route 66 (high-style clothing), Essential Home (home
furnishings/fireplace fixtures/bathroom sets, etc.), Image Essentials (bath & body products, cotton
balls), Concourse (luggage), Attention, Small Wonder, Basic Editions (apparel), Knightsbridge
(pajamas), Northwest Territory (sporting goods-air beds, portable fireplace, lanterns, etc.),
BenchTop, Fresh & Easy (paints, spry enamel), Small Wonders (baby sheets, blankets, layette),
Wonder Kids (apparel), VitaSmart (vitamins, supplements, nutritional drinks), Smart Cents
(economy paper towels, nuts, cookies), Champion Breed (dog food), and Smart Sense, which
replaces American Fare Choice (its flagship grocery food/nonfood items, health & beauty care).
EB skus: N/A
Profile: Since the 2005 merger of Sears and Kmart, bringing together two ranked as among the
oldest existing retailers in the US, it’s been downhill ever since: Revenues of $ 53 billion in 2006