EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

Lawson Store100 format (fresh food in small portions), Lawson99 stores (price-point goods); the
Natural Lawson stores for health conscious customers, selling organic foods and OTC drugs,
Opening Pharmacy Lawson health-care stores catering to elderly consumers (a drug dispensing
pharmacy service, operated by Qol Co. Ltd., with the Natural Lawson format), and an in-store
kitchen-type Lawson, serving freshly made lunch boxes. The company is traded on the Tokyo
Stock Exchange.
EB Identities: Lawson, Lawson Select (prepared and processed foods and daily necessities), Value
Line, Uchi Cafe SWEETS (desserts), Pasta-ya, and Lawson Tei (chilled lunch boxes), Niigata
Koshihikari Rice Ball Series, Gohoubi-no-hitotoki (luxury boxed lunches), etc.
EB skus: 500+
Profile: The Great East Japan Earthquake (March 2011) impacted on Lawson’s net profits for the
year: off by 8.8% to ¥ 22,462 million. Lawson, however, saw its chain grow by more than 300
stores in this fiscal period. The company continues to develop its new store formats, such as
Lawson Store100 and Natural Lawson, while also bringing some of their product selections into
the total chain operation. Also, Lawson continues building its fresh foods stock in its stores. In
2011, the company introduced its new Lawson Select product line. More recently ,it formulated its
popular Lawson-Tei chilled lunch boxes to also appeal to female consumers, incorporating color,
taste, and texture features that they like. Since Japan is close to the saturation point in terms of
tens of thousands of convenience stores, Lawson is looking abroad, expanding into China,
including Delilah, its first entry into northern China n November 2011. Also, the company in
August 2011 opened its first store in Jakarta, Indonesia. More recently, Lawson crossed part way
across the Pacific Ocean to open two stores in Honolulu. Its intentions are to build a chain up to 50
stores in Hawaii and then move further east onto mainland US. The company also has moved into
e-commerce, including an equity stake in HM Japan K.K. and Venture Republic Inc. Also, a
business alliance has been formed with Yahoo Japan Corp. in the e-commerce area. In June 2011,
a service was launched to provide information to customers near Lawson stores on Yahoo! Local,
which is Japan’s largest location-based service. More recently, Lawson has boosted its interest in
entertainment, selling tickets for events and movies and importing CDs and DVS music/videos for
sale in its stores. In 2012, formed alliance with Aeon in this business, where they jointly acquire
and distribute high quality entertainment content through leveraging the respective assets and
know-how to create synergy between the two companies.
Procurement Contacts: N/A
LEKKERLAND AG & CO. KG
Europa Allee 57, 50226 Frechen, GERMANY
Tel: +49 2234-1821-291
Fax: +49 2234-1821-445