EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

Tel: (515) 267-2800
Fax: (515) 267-2940
www.hy-vee.com
Total Fiscal 2011 Sales: $7.3 Billion +5.8%
Percentage of Sales in Exclusive Brands: 21% (E)
Principal Business: Hy-Vee is an employee-owned retailer operating 235 supermarkets and
drugstores stores, including 195 Hy-Vee supermarkets in eight Midwest states (Iowa, Illinois,
Kansas, Minnesota, Missouri, Nebraska, and South Dakota) plus Hy-Vee Gas, and wine and
spirits stores. The stores range from 40,000 to 83,000 square feet. The company also operates 26
Hy-Vee Drug (formerly called DrugTown) free standing drugstores in Iowa and Nebraska and
about 40 Heartland Pantry convenience stores. Hy-Vee is virtually self-sufficient, working through
seven subsidiaries: Perishable Distributors of Iowa (including the Sunrise Dairy Division), Lomar
Distributing, D&D Salads, Florist Distributing, Hy-Vee/Weitz Construction, Midwest Heritage
Bank, and Meyock & Priebe Advertising.
EB Identities: Hy-Vee, Hy-Vee Grand Selections (premium foods), Hy-Vee HealthMarket
(organic foods), Midwest Country Fare (secondary tier), and several sub-brands (Hy-Vee Mother’s
Choice diapers, Hy-Vee Soft Essentials paper goods; plus Topco brands such as Full Circle, Paws
(pet foods)
EB skus: 2,500+
Profile: Solid, nearly fully self-sufficient, Hy-Vee has now also entered cyberspace with its own
website, which it calls “America’s only super Cypermarket.” The site features information about
the company, its products, recipe ideas, plus a detailed look at specific items in its relatively new
Hy-Vee Grand Selection range of foods. In late 2008, the company began testing its Heartland
Pantry convenience-store banner in a smaller store format, specializing in private label goods. In
the current year, the company reports its private label sales up by 15% over the previous year.
Procurement Contacts: Ron Taylor, Senior VP, Corporate Procurement & Logistics; Steve Jensen,
Director of Private Label Procurement; Jay Marshall, VP, Center Store; Rachel Allinson, VP; Ken
Waller, VP of Purchasing; Steve Jensen, Director PL Procurement; Marsh Reynolds, Private Label
Buyer
ICA AB
Vallgatan 7, SE-170 85 Solna SWEDEN