EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

EB Identities: Restaurant’s Pride (4 quality grades--Preferred, Regal, Crown, and Superior);
Frosty Acres (1st quality), Garden Delight (2d quality), Colonial (3d quality), plus other labels—
Frosty Fare, Frosty Lite, Frosty Seas, Frosty Pure, Frosty Clear; Orefresco Italian food line;
Frytatious premium shortening; Butterful liquid butter alternative; PerformaClean cleaning
products; Wrangler Supreme hamburger patty line.
EB skus: N/A
Profile: Founded in 1954 by seven independent foodservice distributors, looking for their own
national label, Frosty Acres Brands today covers more than 18,000 items, branded and private
label. Its range covers meats, poultry, seafood, product, nonfoods and supplies. In retail, the group
handles vegetables, fruits & juices, ice cream, novelties, and specialty items. Its target product
ranges in foodservice are divided among: baked items-condiments; dairy-ethnic foods; equipmentlow-moisture
fruits; margarine-potatoes; seafood-turkey; and veal-vegetables. The group is based
in a 17,000 square-foot facility in Alpharetta, GA.
Procurement Contacts: Rick King, Product Procurement
Fa. ANTON SCHLECKER
Im Scheckerland, D-89579 Ehingen, GERMANY
Tel: +49 1805-004327
Fax: +49 7391-5841855
www.schlecker.de
Total 2010 Group Sales:$ 8.6 Billion+ (€ 6.5 Billion+) -10.8% (E)
Percentage Sales in Exclusive Brands: 15%
Principal Business: Privately-held Schlecker, up until early in 2012, was the third largest drugstore
chain in Europe, commanding a 70% market share in Germany and about a 38% market share
overall in the 8 European countries in which it operates. The retailer oversees an estimated 11,00+
outlets, 8,000+ of them in Germany. Its discount outlets average 200 square meters and each sell
about 4,000 items. The retailer has since gone bankrupt (see Profile for details).
EB Identities: AS, Franziskus (OTC and health care), Rilanja (skin care), WestLife (after share for
men), active, Schlecker, BabySmile