EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

its net profits for the year up by 55.1% to $ 16.6 million. Fred’s also has begun to build its private
label stock. In 2007, private label represented 3% of total sales; in 2008, it is 6.6% and promises to
continue growing. Front-end store sales rose by 1.7% during the year. Private label covers
household cleaning supplies, health and beauty care items, disposable diapers, pet foods, paper
products, beverages, etc. Pharmacy sales accounted for 31.7% of total sales.
Procurement Contacts: Rick Channel, Sr. VP Divisional Merchandise Manager: Lesley A. Butler,
Manager Own Brands
FRESH MARKET, INC., THE
628 Green Valley Rd., Ste. 500, Greensboro, NC 27408 USA
Tel: (336) 272-1338
Fax: N/A
www.the freshmarket.com
Total Fiscal 2012 Sales: $1.1 Billion +13%
Percentage of Sales in Exclusive Brands: N/A
Principal Business: This specialty food retailer, started in 1982, emphasizes fresh, premium
perishables (some 66.5% of its sales). The company operates 115 stores in 21 states in the
Southeast, Midwest, Northeast, and Mid-Atlantic regions. Its small box store format averages
about 21,000 square feet, stocking some 9,000 to 10,000 skus with a focus on high-margin foods.
EB Identities: The Fresh Market (TFM)
EB skus: N/A
Profile: In 2010, The Fresh Market shed its S-Corporation status, launching an IPO that resulted in
its being listed on NASDAQ: TFM. This change affected its profits as a result of the IPO costs and
its required commitment to pay taxes (S-Corporations are exempt). During 2011, the company
opened 13 stores and continues to expand into new markets, including its first store opened in
California. Net income shot upward by 141.3% to $ 51.4 million for the year.
Procurement Contacts: Jennifer Oas, Private label Coordinator; Karen Stout, VP of
Merchandising, Non-perishables & Private Label