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Sociolinguistics and Language Education.pdf

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464 Part 6: <strong>Language</strong> <strong>and</strong> Interaction<br />

CAT also proposes that behavioral convergence <strong>and</strong> divergence do not<br />

necessarily map on corresponding types of psychological accommodation,<br />

the ways in which participants’ social <strong>and</strong> personal perceptions of<br />

each other align or misalign. White (1989) found in a study of Englishmedium<br />

interactions between Japanese <strong>and</strong> North American participants<br />

that the Japanese participants used signifi cantly more backchannel tokens<br />

than the American interlocutors, ostensibly a negative discourse transfer<br />

from Japanese. In interlanguage pragmatics, negative pragmatic transfer is<br />

typically seen as a cause of intercultural miscommunication (e.g. Kasper<br />

& Blum-Kulka, 1993). However, the American participants evaluated<br />

Japanese interlocutors who had a distinctly higher rate of backchannels as<br />

particularly interested <strong>and</strong> convivial. In this case, behavioral divergence<br />

resulted in psychological convergence. Conversely, Bailey (1997) examined<br />

service encounters between the Korean owners <strong>and</strong> employees of<br />

convenience stores <strong>and</strong> their African-American customers in Los Angeles<br />

(USA). In Bailey’s analysis, the customers’ affi liative strategies (using<br />

solidarity-marking address terms, joking, citing common history or disclosing<br />

personal information) garnered reserved, non-reciprocating<br />

uptake. Here, rather than achieving social solidarity <strong>and</strong> bridging ethnic<br />

boundaries, behavioral convergence had the effect of psychological divergence.<br />

4 The two cases point to the complex relationship between discursive<br />

conduct <strong>and</strong> its psychological conditions <strong>and</strong> consequences, a<br />

challenge that has oriented CAT research on intercultural communication<br />

into different directions (Sachdev & Giles, 2006).<br />

In the context of communication science, CAT developed into a general<br />

theory of intergroup communication (Gallois et al., 2005). The theory<br />

acknowledges that communication is sociohistorically embedded <strong>and</strong><br />

that interlocutors manage information exchange <strong>and</strong> identity negotiation<br />

by mutually adjusting their interactional conduct on a wide range of<br />

discursive, linguistic <strong>and</strong> temporal features. However, of greater theoretical<br />

interest than ‘behavioral tactics’ are the psychological dispositions<br />

<strong>and</strong> strategies thought to motivate interactional conduct, whereby<br />

‘motivation’ refers to beliefs <strong>and</strong> assumptions of intergroup or interpersonal<br />

relations rather than goal-related social action. Talk between<br />

culturally diverse participants serves as a window to underlying cognitive-affective<br />

processes rather than being treated as an object of investigation<br />

in its own right. In its dominant current version, proposed by<br />

Giles <strong>and</strong> his associates, CAT is thus two degrees removed from sociodiscursive<br />

approaches to intercultural communication: fi rst, by privileging<br />

interlocutors’ perceptions <strong>and</strong> motivations over their displayed<br />

communicative behavior <strong>and</strong>, second, by emphasizing the roles <strong>and</strong><br />

interrelations of attitudes, attributions, affect, cognition <strong>and</strong> intention as<br />

causes <strong>and</strong> effects of intergroup relations over visible social action in<br />

intercultural communication. The absence of action-orientation sets

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