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262<br />
<str<strong>on</strong>g>Child</str<strong>on</strong>g> PornograPhy First report oF the Dutch NatioNal rapporteur<br />
3.8.3.1 Private sector<br />
The <strong>in</strong>terests of the private sector differ greatly from those of the authorities and <strong>in</strong>termediate-level<br />
social organisati<strong>on</strong>s. 793 Companies are primarily c<strong>on</strong>cerned with their own f<strong>in</strong>ancial <strong>in</strong>terests. 794 This<br />
aspect also arises <strong>in</strong> public-private sector partnerships relat<strong>in</strong>g to child pornography: legislative proposals<br />
c<strong>on</strong>cern<strong>in</strong>g data retenti<strong>on</strong> not <strong>on</strong>ly give rise to criticism from digital civil rights movements,<br />
but stor<strong>in</strong>g large quantities of data gives rise to resistance from ISPs (Internet service providers) for<br />
commercial reas<strong>on</strong>s. At the same time, offer<strong>in</strong>g safe (private) Internet envir<strong>on</strong>ments can be a unique<br />
sell<strong>in</strong>g po<strong>in</strong>t for companies, and can, <strong>in</strong> this way, result <strong>in</strong> an approach <strong>in</strong> which m<strong>on</strong>ey can actually<br />
be generated.<br />
Social network sites and software developers<br />
Milli<strong>on</strong>s of people <strong>in</strong> the Netherlands have accounts with Social Network Sites (SNSs), such as Hyves,<br />
Facebook, Gosupermodels, Habbo and MSN (chat). Various SNSs employ strategies <strong>in</strong> order to safeguard<br />
their Internet envir<strong>on</strong>ment from child pornography (offenders). 795 A large number of sites are<br />
work<strong>in</strong>g together with NGOs and authorities <strong>in</strong> this process. An example of an <strong>in</strong>tegrated publicprivate<br />
sector partnership applied to SNSs is described <strong>in</strong> the ‘Police <strong>on</strong> Habbo’ box text. SNSs can<br />
also work together with other companies (for example software developers) and/or the police <strong>in</strong> order<br />
to clean up Internet envir<strong>on</strong>ments. In this way, a partnership between Facebook, Microsoft and<br />
the American <str<strong>on</strong>g>Nati<strong>on</strong>al</str<strong>on</strong>g> Center for Miss<strong>in</strong>g and Exploited <str<strong>on</strong>g>Child</str<strong>on</strong>g>ren (NCMEC) has resulted <strong>in</strong> the use of<br />
PhotoDNA <strong>on</strong> this SNS, which is the largest <strong>in</strong> the world. Us<strong>in</strong>g known images from NCMEC’s database,<br />
this system searches for child abuse material <strong>on</strong> Facebook profiles. 796 In the past, networks of<br />
offenders have <strong>in</strong> fact been discovered <strong>on</strong> Facebook. 797 However, the number of images <strong>in</strong>volv<strong>in</strong>g child<br />
sexual abuse that have been discovered us<strong>in</strong>g PhotoDNA over the 550 milli<strong>on</strong> profiles <strong>on</strong> Facebook<br />
is unknown. 798 Hyves, the Dutch social network site, provides advice to its members with regard to<br />
Internet safety, and works together with NGOs 799 <strong>in</strong> this regard. Hyves also has an emergency butt<strong>on</strong>,<br />
which users can use to warn community managers <strong>in</strong> the event that they discover offensive c<strong>on</strong>tent.<br />
This <strong>in</strong>dicates that these <strong>on</strong>l<strong>in</strong>e communities are based <strong>on</strong> a reas<strong>on</strong>able self-clean<strong>in</strong>g capacity and<br />
that <strong>on</strong>l<strong>in</strong>e communities that do not have a self-clean<strong>in</strong>g capacity 800 – such as the former boylover.<br />
793 Taylor & Quayle, 2006, p.191.<br />
794 Knibbe, 2002, p.36.<br />
795 See for example www.nl.gosupermodel.com/support/safety.jsp (viewed 25 May 2011).<br />
796 PhotoDNA l<strong>in</strong>ks <strong>in</strong> with the theory of technological enforcement and CSR <strong>in</strong> the bus<strong>in</strong>ess sector. The<br />
technology was developed by Microsoft and Dartmouth College and given to the <str<strong>on</strong>g>Nati<strong>on</strong>al</str<strong>on</strong>g> Centre for<br />
Miss<strong>in</strong>g and Exploited <str<strong>on</strong>g>Child</str<strong>on</strong>g>ren. See www.microsoft.com/en-us/news/presskits/photodna/ (viewed 26<br />
May 2011).<br />
797 ‘Internati<strong>on</strong>al child porn r<strong>in</strong>g <strong>on</strong> Facebook cracked by police’, The Huff<strong>in</strong>gt<strong>on</strong> Post, 27 August 2010,<br />
www.huff<strong>in</strong>gt<strong>on</strong>post.com/2010/08/27/facebook-child-porn_n_696728.html (viewed 10 August<br />
2011).<br />
798 Previously, the same technology brought up 1000 and 1500 matches <strong>on</strong> Skydrive and B<strong>in</strong>g respectively<br />
(neither of which are SNSs) blogs.technet.com/b/microsoft_blog/archive/2011/05/19/500-milli<strong>on</strong>friends-aga<strong>in</strong>st-child-exploitati<strong>on</strong>.aspx,<br />
(viewed 26 August 2011).<br />
799 www.hyves.nl/veilighyven/ (viewed 27 May 2011).<br />
800 See Stol, 2010, pp.20-21 for resp<strong>on</strong>ses to behaviour that transgresses moral standards <strong>in</strong> cyberspace.