Questa

An Important Target
This sixth edition of Master of Taste is an important target for the project we
embarked upon years ago, driven by the desire to raise the proile of Turinese
food and wine, its producers, purveyors and artisans — the real Masters —
who work with great commitment to carry on the local tradition of taste and
the quality of their products.
Since the first edition, the Masters have grown in number at a rate of more than
30 per cent a year and there are now 156 of them. Aware of the importance
of the initiative, many have proposed themselves as candidates and agreed
to undergo assessment on the basis of the prerequisites envisaged by the
project: “Turineseness” as judged by the Chamber of commerce, hygiene
and health as analyzed by the Chemical Laboratory and taste, as established
by Slow Food which has raised the courageous battle of “good, clean and
fair” food from Piedmont to international level.
Over the years, it is not only the number of these “creators” of taste that has
increased, but also their quality, often thanks precisely to their participation
in the project and the advice they have received as a result. This is one of
the reasons why today 89 per cent of consumers acquainted with our logo
is prepared to buy a product recommended by Masters of Taste at a higher
price than elsewehere.
These are just some of the results that we have achieved in the course of
time. But they are not all. The diffusion activity performed since 2002 through
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