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FARMS I t was in the late 1980s Maurizio Donna D’Oldenico decided that this part of the Lanzo valley would no longer be the place where he brought his family on holiday, but where he was going to bring up his children and grow fruit and vegetables without recourse to pesticides and weed killers. The farm’s specialty is its blackcurrants, certified organic. They were the first to be planted here and now there are more than 2,000 plants of 25 varieties. They are sold fresh or processed as juices, syrups and jams. Other fruits grown are old varieties of apples and raspberries, also sold fresh or processed. The adjoining mill was recently converted into holiday accommodation; it sleeps ten and welcomes the physically challenged. Visits and shopping by reservation. 41
AZIENDE AGRICOLE Essenzialmenta Pancalieri Via Pinerolo, 44 Tel. 011 9734279 – 334 3034383 www.essenzialmenta.it info@essenzialmenta.it 42 G razie alla particolarità del suo terreno, ricco di silicio e fortemente irrigato, Pancalieri è la patria elettiva della menta, dove viene coltivata la varietà principe di quest’erba officinale, la menta piperita, varietà Officinalis sole, forma Rubescens camus, la più profumata e gradevole al gusto. Coltivata con cura e attenzione, la menta è poi essiccata – pianta intera, pianta tagliata, foglie e fiori – per soddisfare le richieste delle erboristerie o trasformata in oli essenziali impiegati dalle industrie cosmetiche, farmaceutiche, liquoristiche, dolciarie e alimentari in genere. L’azienda agricola EssenzialMenta (inaugurata da poco la nuova sede di Via Pinerolo, 44 b) oltre all’olio essenziale e al prodotto essiccato, vi stupirà con una grande varietà di preparazioni rigorosamente a base di piperita : cosmetici e profumi, liquori, sciroppi, tisane, caramelle, deliziosi cioccolatini, salse, e naturalmente – su richiesta – le piantine fresche. Visite su prenotazione, volendo anche al Museo della menta e delle piante officinali”, ubicato in centro paese.
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Page 6 and 7: Sommario Contents Un traguardo impo
Page 8 and 9: Mulini 222 Mills Panetterie 224 Bre
Page 10 and 11: di sviluppare nel consumatore una m
Page 12 and 13: communication campaigns and promoti
Page 14 and 15: La seconda, invece, è quella che s
Page 16 and 17: The second soul is that of the rura
Page 18 and 19: affiancandosi sempre agli operatori
Page 20: growth. The goal is to equip compan
Page 24 and 25: T he BEEKEEPERS Perino family have
Page 26 and 27: BEEKEEPERS A beekeeper who stubborn
Page 28 and 29: A t BEEKEEPERS her typical 17th-cen
Page 30: S ignora Lidia and her husband Cesa
Page 34 and 35: FARMS I n 1987 a group of young far
Page 36 and 37: T he work of this splendid farm cum
Page 38 and 39: W hen FARMS we speak about Carmagno
Page 42 and 43: FARMS T hanks to its silicon-rich,
Page 44 and 45: FARMS La Schiavenza is situated whe
Page 46 and 47: Since 1991, the farm has been produ
Page 48 and 49: FARMS We returned to the hamlet of
Page 50 and 51: V alter Villata’s family farm bre
Page 52 and 53: FARMS M ario Noè is careful to poi
Page 54 and 55: FARMS From producer to consumer wit
Page 56 and 57: FARMS It all began almost 80 years
Page 58 and 59: FARMS T he Majrano family has been
Page 60 and 61: BREWERIES P arsifal is the knight w
Page 62 and 63: The Birrificio Torino celebrated it
Page 64 and 65: BREWERIES Over the last few years t
Page 66 and 67: BREWERIES Maurizio Griva and Grazia
Page 68 and 69: BREWERIES T he SorA’laMa’ brewe
Page 70 and 71: It was in 2007 that the Sparacio hu
Page 72: BREWERIES Among the founders of Uni
Page 76 and 77: The turnoff for the Pian della Piet
Page 78 and 79: CHEESEMAKERS Toma piemontese PDO pa
Page 80 and 81: CHEESEMAKERS After leaving the moto
Page 82 and 83: Aurelio’s grandfather was a magni
Page 84 and 85: CHEESEMAKERS The fact that alone th
Page 86 and 87: Owing to its concentration of examp
Page 88: TEA HOUSES This establishment was f
Page 92 and 93:
In their new premises on Corso Fran
Page 94 and 95:
CHOCOLATIERS In his two points of s
Page 96 and 97:
CHOCOLATIERS This historical brand,
Page 98 and 99:
At the store adjacent to the worksh
Page 100 and 101:
CHOCOLATIERS The windows of Candifr
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CHOCOLATIERS As one of its most dis
Page 104 and 105:
CHOCOLATIERS If we had to find a de
Page 106 and 107:
CHOCOLATIERS The story of Odilla, a
Page 108 and 109:
CHOCOLATIERS T he Peyrano family ha
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CHOCOLATIERS The business started l
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Situated in an old building at the
Page 114 and 115:
ENOTECAS Enoteca Caluso is housed o
Page 116 and 117:
ENOTECAS Last year the Reviglio fam
Page 118 and 119:
ENOTECAS It was their curiosity and
Page 120 and 121:
ENOTECAS Appearances can be deceivi
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The Casa del Barolo has two souls,
Page 124 and 125:
ENOTECAS In 2012 Papà Noè celebra
Page 126 and 127:
ENOTECAS There’s a group of regul
Page 128:
ENOTECAS In 2013 this enoteca in Tu
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CHEESEMONGERS Riccardo Carena has b
Page 134 and 135:
The Castagno family story began a c
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CHEESEMONGERS The Borgiattinos are
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CHEESEMONGERS It wasn’t all that
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DELICATESSENS Before being overwhel
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Gianfranco Bettiol and Cristina Guz
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DELICATESSENS Let’s be honest: ra
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DELICATESSENS For more than half a
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DELICATESSENS For someone born and
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Without taking anything away from i
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DELICATESSENS These two stores are
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DELICATESSENS T his delicatessen ha
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ICE-CREAM PARLORS The San Pé farm
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Since 2008, in the Cascine Vica are
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ICE-CREAM PARLORS At the end of Jun
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ICE-CREAM PARLORS Though it’s not
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ICE-CREAM PARLORS It’s as if time
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ICE-CREAM PARLORS Branches of Flori
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ICE-CREAM PARLORS When Maurizio de
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In fewer than ten years, starting o
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ICE-CREAM PARLORS The Grassi family
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ICE-CREAM PARLORS The Mondello ice-
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Ottimo started life in Via San Seco
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ICE-CREAM PARLORS These two ice-cre
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ICE-CREAM PARLORS Rivareno is a pro
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ICE-CREAM PARLORS Silvano Moschini
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ICE-CREAM PARLORS T he Gelateria Te
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Bruno, an engineer in love with ice
Page 188 and 189:
WAFFLE SHOPS We used to often meet
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WAFFLE SHOPS In this lovely little
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P assion and family tradition were
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BUTCHERS’ SHOPS Dario Geymonat’
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BUTCHERS’ SHOPS Artisan cured mea
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BUTCHERS’ SHOPS Anyone who gave c
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BUTCHERS’ SHOPS Ribetto’s butch
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BUTCHERS’ SHOPS The cuts of beef
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BUTCHERS’ SHOPS This magnificent
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BUTCHERS’ SHOPS T he spacious Boe
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BUTCHERS’ SHOPS This butcher’s
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BUTCHERS’ SHOPS Near the market i
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At work there are people who never
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BUTCHERS’ SHOPS E xtended and res
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BUTCHERS’ SHOPS Awnings marked Co
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N adia and Paolo Nicola are on our
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MILLS The Roccati mill, situated at
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BREAD SHOPS AND BAKERIES T his bake
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BREAD SHOPS AND BAKERIES This small
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A few years ago, Paolo Sangalli lef
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BREAD SHOPS AND BAKERIES The Fabaro
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BREAD SHOPS AND BAKERIES As a kid M
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The richest, most exuberant, appeti
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BREAD SHOPS AND BAKERIES T his is a
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PASTRY SHOPS This cake shop on Bard
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PASTRY SHOPS B riccodolce is a prop
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PASTRY SHOPS T his high-class cake
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Not content with using only the fre
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PASTRY SHOPS Thanks to the bravura
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PASTRY SHOPS T he Avidano café and
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PASTRY SHOPS Pino Buttiglieri is th
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PASTRY SHOPS Y ou can’t miss the
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PASTRY SHOPS Founded in 1896 by the
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PASTRY SHOPS I n 2012 a new space w
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U nder the porticoes of Corso Vinza
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PASTRY SHOPS W ith its naval furnis
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PASTRY SHOPS This cake shop came in
Page 266 and 267:
PASTRY SHOPS Manuel Durighello set
Page 268 and 269:
T hough they still had previous exp
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PASTRY SHOPS There’s a lot of his
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PASTRY SHOPS In 2008 Davide and Fil
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PASTRY SHOPS One of the oldest conf
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This lovely cake shop cum ice-cream
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PASTRY SHOPS Turin is full of hidde
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PASTRY SHOPS Elena and Giovanni Sca
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PASTA SHOPS Silvia Collutti, the ow
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PASTA SHOPS This tiny pasta shop is
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PASTA SHOPS In the postwar years, A
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PASTA SHOPS O n the corner of a sma
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PASTA SHOPS F or almost 30 years, I
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At the bottom of Corso Casale, righ
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FISHMONGERS The Piazza Madama Crist
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FISHMONGERS Rosa, Beppe Benedetto
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F or more than 40 years, Pietro Mor
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PORK BUTCHERS Moncalieri used to be
Page 304 and 305:
COFFEE SHOPS Giuliano Caffè was fo
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COFFEE SHOPS Brother and sister Fra
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COFFEE SHOPS I n their coffee bar c
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P ausa Café is a cooperative that
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GREENGROCERS I n the heart of Rivol
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GREENGROCERS I t’s always a pleas
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As a researcher at Olivetti, Remo F
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WINE GROWERS This small family wine
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WINE GROWERS C arla Comotto (Carlot
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WINE GROWERS T he cooperative syste
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WINE GROWERS E rbaluce is an old gr
Page 328 and 329:
WINE GROWERS R oberto Crosio is a y
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La Campore (from the Latin “campu
Page 332 and 333:
WINE GROWERS T he quality of this c
Page 334 and 335:
WINE GROWERS T he company is situat
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WINE GROWERS N estling in the morai
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WINE GROWERS The Martina family’s
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R oberto Ferrando has every reason
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« T here’s WINE GROWERS nothing
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WINE GROWERS Firmly at the helm of
Page 346 and 347:
WINE GROWERS I n the Caretto family
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WINE GROWERS T his old winery is an
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WINE GROWERS I t takes heroes to pr
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1 torino 2 Agliè 3 Ala di Stura 4
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1 Torino San Paolo 66 61 Vaie SorA
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1 Torino Dolce Mania 162 1 Torino E
Page 358 and 359:
1 Torino Capitano Rosso 262 1 Torin
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