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ICE-CREAM PARLORS Branches of Florio, a historical gelateria with over 200 centuries of history behind it, are popping up all over the city. But for lovers of the philology of taste a stroll down Via Po, where the old café is and where you breathe a Cavourian atmosphere, has a par- ticular significance. To make ice-cream it takes bravura, but also quality primary ingredients — milk from a small farm in the province of Turin, eggs, fresh seasonal fruit and cacao. Nothing else! No flavorings or preservatives or coloring agents. The gianduia, always Flo- rio’s star turn, crema and fruit flavors have all the softness, compactness and creaminess that are among the hallmarks of the house. Another is a love of the classic: meaning clear- cut, recognizable flavors and no over-the-top combinations. Sitting at Florio’s tables you can also sample other house specialties such as zabaglione with ice-cream, gianduiotto (an ice-cream of gianduia chocolate, crema and cream), fruit filled with ice-cream, taglio, affogato and traditional tubs and fruit cups. Always open. 167
GELATERIE Gelateria Popolare Torino Via Borgo Dora, 3 Tel. 348 6708713 www.gelateriapopolare.com mauriziodevecchi@libero.it 168 Q uando nel 2007 Maurizio de Vecchi ha de- ciso di aprire la sua gelateria, si è posto tre capisaldi: un negozio di matrice popolare, ben inserito nel tessuto di uno dei quartieri più mul- tietnici della città; attenzione alla stagionalità e ai prodotti del territorio; scelta di ingredienti naturali, che bandisse l’utilizzo di lavorati e semilavorati. Ecco dunque che i sorbetti sono preparati con prodotti a chilometro zero (acquisiti dai banchi dei contadini dell’attiguo mercato di Porta Palazzo) o, nel caso di prodotti esotici (banana, zenzero…), utilizzando la rete dell’equo e solidale. I frutti di bosco provengono dalle valli canavesane, le nocciole da Cortemilia, latte e panna da Cascina Fontanacervo di Villastellone. La frutta varia con il ritmo delle stagioni, mentre vanno bene tutto l’anno le mele con la cannella e le pere brulè con chiodi di garofano. I gusti a base di crema sono costanti per i dodici mesi, con l’aggiunta invernale di miele e marron glacé. Chiuso lunedì.
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2013 - 2014 www.to.camcom.it/maestr
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Sommario Contents Un traguardo impo
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Mulini 222 Mills Panetterie 224 Bre
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di sviluppare nel consumatore una m
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communication campaigns and promoti
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La seconda, invece, è quella che s
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The second soul is that of the rura
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affiancandosi sempre agli operatori
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growth. The goal is to equip compan
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T he BEEKEEPERS Perino family have
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BEEKEEPERS A beekeeper who stubborn
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A t BEEKEEPERS her typical 17th-cen
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S ignora Lidia and her husband Cesa
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FARMS I n 1987 a group of young far
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T he work of this splendid farm cum
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W hen FARMS we speak about Carmagno
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FARMS I t was in the late 1980s Mau
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FARMS T hanks to its silicon-rich,
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FARMS La Schiavenza is situated whe
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Since 1991, the farm has been produ
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FARMS We returned to the hamlet of
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V alter Villata’s family farm bre
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FARMS M ario Noè is careful to poi
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FARMS From producer to consumer wit
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FARMS It all began almost 80 years
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FARMS T he Majrano family has been
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BREWERIES P arsifal is the knight w
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The Birrificio Torino celebrated it
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BREWERIES Over the last few years t
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BREWERIES Maurizio Griva and Grazia
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BREWERIES T he SorA’laMa’ brewe
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It was in 2007 that the Sparacio hu
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BREWERIES Among the founders of Uni
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The turnoff for the Pian della Piet
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CHEESEMAKERS Toma piemontese PDO pa
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CHEESEMAKERS After leaving the moto
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Aurelio’s grandfather was a magni
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CHEESEMAKERS The fact that alone th
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Owing to its concentration of examp
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TEA HOUSES This establishment was f
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In their new premises on Corso Fran
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CHOCOLATIERS In his two points of s
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CHOCOLATIERS This historical brand,
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At the store adjacent to the worksh
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CHOCOLATIERS The windows of Candifr
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CHOCOLATIERS As one of its most dis
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CHOCOLATIERS If we had to find a de
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CHOCOLATIERS The story of Odilla, a
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CHOCOLATIERS T he Peyrano family ha
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CHOCOLATIERS The business started l
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Situated in an old building at the
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ENOTECAS Enoteca Caluso is housed o
Page 116 and 117: ENOTECAS Last year the Reviglio fam
Page 118 and 119: ENOTECAS It was their curiosity and
Page 120 and 121: ENOTECAS Appearances can be deceivi
Page 122 and 123: The Casa del Barolo has two souls,
Page 124 and 125: ENOTECAS In 2012 Papà Noè celebra
Page 126 and 127: ENOTECAS There’s a group of regul
Page 128: ENOTECAS In 2013 this enoteca in Tu
Page 132 and 133: CHEESEMONGERS Riccardo Carena has b
Page 134 and 135: The Castagno family story began a c
Page 136 and 137: CHEESEMONGERS The Borgiattinos are
Page 138 and 139: CHEESEMONGERS It wasn’t all that
Page 140 and 141: DELICATESSENS Before being overwhel
Page 142 and 143: Gianfranco Bettiol and Cristina Guz
Page 144 and 145: DELICATESSENS Let’s be honest: ra
Page 146 and 147: DELICATESSENS For more than half a
Page 148 and 149: DELICATESSENS For someone born and
Page 150 and 151: Without taking anything away from i
Page 152 and 153: DELICATESSENS These two stores are
Page 154 and 155: DELICATESSENS T his delicatessen ha
Page 156 and 157: ICE-CREAM PARLORS The San Pé farm
Page 158 and 159: Since 2008, in the Cascine Vica are
Page 160 and 161: ICE-CREAM PARLORS At the end of Jun
Page 162 and 163: ICE-CREAM PARLORS Though it’s not
Page 164 and 165: ICE-CREAM PARLORS It’s as if time
Page 168 and 169: ICE-CREAM PARLORS When Maurizio de
Page 170 and 171: In fewer than ten years, starting o
Page 172 and 173: ICE-CREAM PARLORS The Grassi family
Page 174 and 175: ICE-CREAM PARLORS The Mondello ice-
Page 176 and 177: Ottimo started life in Via San Seco
Page 178 and 179: ICE-CREAM PARLORS These two ice-cre
Page 180 and 181: ICE-CREAM PARLORS Rivareno is a pro
Page 182 and 183: ICE-CREAM PARLORS Silvano Moschini
Page 184 and 185: ICE-CREAM PARLORS T he Gelateria Te
Page 186 and 187: Bruno, an engineer in love with ice
Page 188 and 189: WAFFLE SHOPS We used to often meet
Page 190 and 191: WAFFLE SHOPS In this lovely little
Page 192 and 193: P assion and family tradition were
Page 194 and 195: BUTCHERS’ SHOPS Dario Geymonat’
Page 196 and 197: BUTCHERS’ SHOPS Artisan cured mea
Page 198 and 199: BUTCHERS’ SHOPS Anyone who gave c
Page 200 and 201: BUTCHERS’ SHOPS Ribetto’s butch
Page 202 and 203: BUTCHERS’ SHOPS The cuts of beef
Page 204 and 205: BUTCHERS’ SHOPS This magnificent
Page 206 and 207: BUTCHERS’ SHOPS T he spacious Boe
Page 208 and 209: BUTCHERS’ SHOPS This butcher’s
Page 210 and 211: BUTCHERS’ SHOPS Near the market i
Page 212 and 213: At work there are people who never
Page 214 and 215: BUTCHERS’ SHOPS E xtended and res
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BUTCHERS’ SHOPS Awnings marked Co
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N adia and Paolo Nicola are on our
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MILLS The Roccati mill, situated at
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BREAD SHOPS AND BAKERIES T his bake
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BREAD SHOPS AND BAKERIES This small
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A few years ago, Paolo Sangalli lef
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BREAD SHOPS AND BAKERIES The Fabaro
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BREAD SHOPS AND BAKERIES As a kid M
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The richest, most exuberant, appeti
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BREAD SHOPS AND BAKERIES T his is a
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PASTRY SHOPS This cake shop on Bard
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PASTRY SHOPS B riccodolce is a prop
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PASTRY SHOPS T his high-class cake
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Not content with using only the fre
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PASTRY SHOPS Thanks to the bravura
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PASTRY SHOPS T he Avidano café and
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PASTRY SHOPS Pino Buttiglieri is th
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PASTRY SHOPS Y ou can’t miss the
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PASTRY SHOPS Founded in 1896 by the
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PASTRY SHOPS I n 2012 a new space w
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U nder the porticoes of Corso Vinza
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PASTRY SHOPS W ith its naval furnis
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PASTRY SHOPS This cake shop came in
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PASTRY SHOPS Manuel Durighello set
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T hough they still had previous exp
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PASTRY SHOPS There’s a lot of his
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PASTRY SHOPS In 2008 Davide and Fil
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PASTRY SHOPS One of the oldest conf
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This lovely cake shop cum ice-cream
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PASTRY SHOPS Turin is full of hidde
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PASTRY SHOPS Elena and Giovanni Sca
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PASTA SHOPS Silvia Collutti, the ow
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PASTA SHOPS This tiny pasta shop is
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PASTA SHOPS In the postwar years, A
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PASTA SHOPS O n the corner of a sma
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PASTA SHOPS F or almost 30 years, I
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At the bottom of Corso Casale, righ
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FISHMONGERS The Piazza Madama Crist
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FISHMONGERS Rosa, Beppe Benedetto
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F or more than 40 years, Pietro Mor
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PORK BUTCHERS Moncalieri used to be
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COFFEE SHOPS Giuliano Caffè was fo
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COFFEE SHOPS Brother and sister Fra
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COFFEE SHOPS I n their coffee bar c
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P ausa Café is a cooperative that
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GREENGROCERS I n the heart of Rivol
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GREENGROCERS I t’s always a pleas
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As a researcher at Olivetti, Remo F
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WINE GROWERS This small family wine
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WINE GROWERS C arla Comotto (Carlot
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WINE GROWERS T he cooperative syste
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WINE GROWERS E rbaluce is an old gr
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WINE GROWERS R oberto Crosio is a y
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La Campore (from the Latin “campu
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WINE GROWERS T he quality of this c
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WINE GROWERS T he company is situat
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WINE GROWERS N estling in the morai
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WINE GROWERS The Martina family’s
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R oberto Ferrando has every reason
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« T here’s WINE GROWERS nothing
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WINE GROWERS Firmly at the helm of
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WINE GROWERS I n the Caretto family
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WINE GROWERS T his old winery is an
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WINE GROWERS I t takes heroes to pr
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1 torino 2 Agliè 3 Ala di Stura 4
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1 Torino San Paolo 66 61 Vaie SorA
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1 Torino Dolce Mania 162 1 Torino E
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1 Torino Capitano Rosso 262 1 Torin
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