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FARMS M ario Noè is careful to point out that he breeds and slaughters his pigs on the farm and feeds them exclusively on home-grown cereals. The cured meats are conserved in natural intestines and are devoid of sucrose, gluten, lactose and additives. All sorts of delicacies are on sale at the shop: from classic cuts of fresh pork (sausage, fillet, hock, capocollo) to a whole range of typical local cured meats. The recipes come from the times when the massacrin, the pig slaughterer, used to teach the tricks of his trade, explaining the right quantities of meat pastes and spices to add. Look out for the boiled salami, the cacciatorini, the rosemary-flavored and spiced lardo, the ham cooked in baine-marie and coated with herbs, juniper berries and salt. Don’t miss either the filzette, the typical sautisot a l’aj, the stup, another local favorite, aged one year. Last but not least, comes salame de giora, made with beef from Piedmontese cows no longer suitable for breeding. It is possible to shop directly at the farm on Thursday, Friday and Saturday or at Chieri market on Wednesday afternoon. 53
AZIENDE AGRICOLE Celesia Rivarolo Canavese Borgata Vittoria Via Galileo Galilei, 15 Tel. 0124 424148 – 338 9312316 adolfocelesia@libero.it 54 D al produttore al consumatore, senza intermediari: è questa la sfida che Adolfo, con la moglie Marina e i figli Fabio, Giuseppe e Riccardo, porta avanti, avendo aderito a un progetto della Coldiretti di Torino per la vendita diretta. Adolfo alleva circa 150 bovini di razza piemontese, maiali e ora anche galline ovaiole, tutti nutriti con alimenti naturali e fieno prodotto in proprio. Nella macelleria, Marina e il figlio Fabio propongono i tagli dei bovini e suini di cascina, le uova delle proprie galline, e sono pronti a soddisfare le richieste dei clienti per tagli o preparazioni particolari e grigliate. Con i maiali allevati si preparano salumi cotti e crudi e non può mancare il salampatata canavesano. I Celesia sono di origine valdostana, il che si nota da alcuni prodotti in vendita, come la mocetta e le confetture di selezionati produttori della regione. Da segnalare la possibilità di acquistare patate, ovviamente prodotte in cascina. Aperto giovedì, venerdì e sabato.
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Page 6 and 7: Sommario Contents Un traguardo impo
Page 8 and 9: Mulini 222 Mills Panetterie 224 Bre
Page 10 and 11: di sviluppare nel consumatore una m
Page 12 and 13: communication campaigns and promoti
Page 14 and 15: La seconda, invece, è quella che s
Page 16 and 17: The second soul is that of the rura
Page 18 and 19: affiancandosi sempre agli operatori
Page 20: growth. The goal is to equip compan
Page 24 and 25: T he BEEKEEPERS Perino family have
Page 26 and 27: BEEKEEPERS A beekeeper who stubborn
Page 28 and 29: A t BEEKEEPERS her typical 17th-cen
Page 30: S ignora Lidia and her husband Cesa
Page 34 and 35: FARMS I n 1987 a group of young far
Page 36 and 37: T he work of this splendid farm cum
Page 38 and 39: W hen FARMS we speak about Carmagno
Page 40 and 41: FARMS I t was in the late 1980s Mau
Page 42 and 43: FARMS T hanks to its silicon-rich,
Page 44 and 45: FARMS La Schiavenza is situated whe
Page 46 and 47: Since 1991, the farm has been produ
Page 48 and 49: FARMS We returned to the hamlet of
Page 50 and 51: V alter Villata’s family farm bre
Page 54 and 55: FARMS From producer to consumer wit
Page 56 and 57: FARMS It all began almost 80 years
Page 58 and 59: FARMS T he Majrano family has been
Page 60 and 61: BREWERIES P arsifal is the knight w
Page 62 and 63: The Birrificio Torino celebrated it
Page 64 and 65: BREWERIES Over the last few years t
Page 66 and 67: BREWERIES Maurizio Griva and Grazia
Page 68 and 69: BREWERIES T he SorA’laMa’ brewe
Page 70 and 71: It was in 2007 that the Sparacio hu
Page 72: BREWERIES Among the founders of Uni
Page 76 and 77: The turnoff for the Pian della Piet
Page 78 and 79: CHEESEMAKERS Toma piemontese PDO pa
Page 80 and 81: CHEESEMAKERS After leaving the moto
Page 82 and 83: Aurelio’s grandfather was a magni
Page 84 and 85: CHEESEMAKERS The fact that alone th
Page 86 and 87: Owing to its concentration of examp
Page 88: TEA HOUSES This establishment was f
Page 92 and 93: In their new premises on Corso Fran
Page 94 and 95: CHOCOLATIERS In his two points of s
Page 96 and 97: CHOCOLATIERS This historical brand,
Page 98 and 99: At the store adjacent to the worksh
Page 100 and 101: CHOCOLATIERS The windows of Candifr
Page 102 and 103:
CHOCOLATIERS As one of its most dis
Page 104 and 105:
CHOCOLATIERS If we had to find a de
Page 106 and 107:
CHOCOLATIERS The story of Odilla, a
Page 108 and 109:
CHOCOLATIERS T he Peyrano family ha
Page 110 and 111:
CHOCOLATIERS The business started l
Page 112 and 113:
Situated in an old building at the
Page 114 and 115:
ENOTECAS Enoteca Caluso is housed o
Page 116 and 117:
ENOTECAS Last year the Reviglio fam
Page 118 and 119:
ENOTECAS It was their curiosity and
Page 120 and 121:
ENOTECAS Appearances can be deceivi
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The Casa del Barolo has two souls,
Page 124 and 125:
ENOTECAS In 2012 Papà Noè celebra
Page 126 and 127:
ENOTECAS There’s a group of regul
Page 128:
ENOTECAS In 2013 this enoteca in Tu
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CHEESEMONGERS Riccardo Carena has b
Page 134 and 135:
The Castagno family story began a c
Page 136 and 137:
CHEESEMONGERS The Borgiattinos are
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CHEESEMONGERS It wasn’t all that
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DELICATESSENS Before being overwhel
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Gianfranco Bettiol and Cristina Guz
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DELICATESSENS Let’s be honest: ra
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DELICATESSENS For more than half a
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DELICATESSENS For someone born and
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Without taking anything away from i
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DELICATESSENS These two stores are
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DELICATESSENS T his delicatessen ha
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ICE-CREAM PARLORS The San Pé farm
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Since 2008, in the Cascine Vica are
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ICE-CREAM PARLORS At the end of Jun
Page 162 and 163:
ICE-CREAM PARLORS Though it’s not
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ICE-CREAM PARLORS It’s as if time
Page 166 and 167:
ICE-CREAM PARLORS Branches of Flori
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ICE-CREAM PARLORS When Maurizio de
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In fewer than ten years, starting o
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ICE-CREAM PARLORS The Grassi family
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ICE-CREAM PARLORS The Mondello ice-
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Ottimo started life in Via San Seco
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ICE-CREAM PARLORS These two ice-cre
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ICE-CREAM PARLORS Rivareno is a pro
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ICE-CREAM PARLORS Silvano Moschini
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ICE-CREAM PARLORS T he Gelateria Te
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Bruno, an engineer in love with ice
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WAFFLE SHOPS We used to often meet
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WAFFLE SHOPS In this lovely little
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P assion and family tradition were
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BUTCHERS’ SHOPS Dario Geymonat’
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BUTCHERS’ SHOPS Artisan cured mea
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BUTCHERS’ SHOPS Anyone who gave c
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BUTCHERS’ SHOPS Ribetto’s butch
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BUTCHERS’ SHOPS The cuts of beef
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BUTCHERS’ SHOPS This magnificent
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BUTCHERS’ SHOPS T he spacious Boe
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BUTCHERS’ SHOPS This butcher’s
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BUTCHERS’ SHOPS Near the market i
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At work there are people who never
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BUTCHERS’ SHOPS E xtended and res
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BUTCHERS’ SHOPS Awnings marked Co
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N adia and Paolo Nicola are on our
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MILLS The Roccati mill, situated at
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BREAD SHOPS AND BAKERIES T his bake
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BREAD SHOPS AND BAKERIES This small
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A few years ago, Paolo Sangalli lef
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BREAD SHOPS AND BAKERIES The Fabaro
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BREAD SHOPS AND BAKERIES As a kid M
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The richest, most exuberant, appeti
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BREAD SHOPS AND BAKERIES T his is a
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PASTRY SHOPS This cake shop on Bard
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PASTRY SHOPS B riccodolce is a prop
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PASTRY SHOPS T his high-class cake
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Not content with using only the fre
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PASTRY SHOPS Thanks to the bravura
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PASTRY SHOPS T he Avidano café and
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PASTRY SHOPS Pino Buttiglieri is th
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PASTRY SHOPS Y ou can’t miss the
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PASTRY SHOPS Founded in 1896 by the
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PASTRY SHOPS I n 2012 a new space w
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U nder the porticoes of Corso Vinza
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PASTRY SHOPS W ith its naval furnis
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PASTRY SHOPS This cake shop came in
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PASTRY SHOPS Manuel Durighello set
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T hough they still had previous exp
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PASTRY SHOPS There’s a lot of his
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PASTRY SHOPS In 2008 Davide and Fil
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PASTRY SHOPS One of the oldest conf
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This lovely cake shop cum ice-cream
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PASTRY SHOPS Turin is full of hidde
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PASTRY SHOPS Elena and Giovanni Sca
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PASTA SHOPS Silvia Collutti, the ow
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PASTA SHOPS This tiny pasta shop is
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PASTA SHOPS In the postwar years, A
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PASTA SHOPS O n the corner of a sma
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PASTA SHOPS F or almost 30 years, I
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At the bottom of Corso Casale, righ
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FISHMONGERS The Piazza Madama Crist
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FISHMONGERS Rosa, Beppe Benedetto
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F or more than 40 years, Pietro Mor
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PORK BUTCHERS Moncalieri used to be
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COFFEE SHOPS Giuliano Caffè was fo
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COFFEE SHOPS Brother and sister Fra
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COFFEE SHOPS I n their coffee bar c
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P ausa Café is a cooperative that
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GREENGROCERS I n the heart of Rivol
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GREENGROCERS I t’s always a pleas
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As a researcher at Olivetti, Remo F
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WINE GROWERS This small family wine
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WINE GROWERS C arla Comotto (Carlot
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WINE GROWERS T he cooperative syste
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WINE GROWERS E rbaluce is an old gr
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WINE GROWERS R oberto Crosio is a y
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La Campore (from the Latin “campu
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WINE GROWERS T he quality of this c
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WINE GROWERS T he company is situat
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WINE GROWERS N estling in the morai
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WINE GROWERS The Martina family’s
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R oberto Ferrando has every reason
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« T here’s WINE GROWERS nothing
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WINE GROWERS Firmly at the helm of
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WINE GROWERS I n the Caretto family
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WINE GROWERS T his old winery is an
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WINE GROWERS I t takes heroes to pr
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1 torino 2 Agliè 3 Ala di Stura 4
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1 Torino San Paolo 66 61 Vaie SorA
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1 Torino Dolce Mania 162 1 Torino E
Page 358 and 359:
1 Torino Capitano Rosso 262 1 Torin
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