Questa

communication campaigns and promotional initiatives has developed greater
knowledge of certified products among consumers. It has thus helped to
disseminate the food culture and education needed to train “new” citizens,
oriented towards more aware consumption.
As you leaf through these pages, delving among their over 20 categories
— new ones have been added this year — we hope we can once more
rouse in the reader the urge to set out an a treasure hunt through the local
gastronomy. As in the past, the book is a cue for unusual itineraries that take
in corner shops but also historic emporia in the center of town and in the
most remote localities of the province.
Behind every page in this publication, you’ll find both a story and our
commitment to tell it. Almost always it’s the story of a small farming or
artisan production enterprise which, by adding value to the local area and its
tradition, also captures new and increasingly common demands for informed,
quality consumption. Enjoy!
Alessandro Barberis
President of the Torino Chamber of commerce
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