Marketing Marketing Heinz K. Stahl
Marketing Marketing Heinz K. Stahl
Marketing Marketing Heinz K. Stahl
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SWOT-Analyse: Strengths (Beispiele)<br />
� Advantages of proposition?<br />
� Capabilities?<br />
� Competiti Competitive e ad advantages? antages?<br />
� USPs (unique selling points)?<br />
� Resources, Assets, People?<br />
� Experience, knowledge, data?<br />
� Financial reserves, likely returns?<br />
� <strong>Marketing</strong> - reach, distribution, awareness?<br />
� Innovative aspects?<br />
� Location and geographical?<br />
� Price, value, quality? q y<br />
� Accreditations, qualifications, certifications?<br />
� Processes, systems, IT, communications?<br />
� Cultural, attitudinal, behavioural?<br />
� Management cover, succession?<br />
SWOT-Analyse: Weaknesses (Beispiele)<br />
� Disadvantages of proposition?<br />
� Gaps in capabilities?<br />
� Lack of competiti competitive e strength?<br />
� Reputation, presence and reach?<br />
� Financials?<br />
� Own known vulnerabilities?<br />
� Timescales, deadlines and pressures?<br />
� Cash flow, start-up cash-drain?<br />
� Continuity, supply chain robustness?<br />
� Effects on core activities, distraction?<br />
� Reliability y of data, pplan ppredictability? y<br />
� Morale, commitment, leadership?<br />
� Accreditations, etc?<br />
� Processes and systems, etc?<br />
� Management cover, succession?<br />
<strong>Heinz</strong> K. <strong>Stahl</strong> 103<br />
<strong>Heinz</strong> K. <strong>Stahl</strong> 104<br />
2.1<br />
2.1
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