Marketing Marketing Heinz K. Stahl

� Die „leitende Idee”
Visionäre Ebene
Ideen, Wachträume, Utopien
Die „leitende Idee“
„Vision“: Zwischen Realität und Hybris
Heinz K. Stahl 109
� Henry Ford: “I will build a motor car for the great multitude… It will be
so low in price that no man making a good salary will be unable to own
one and enjoy with his family the blessings of hours of pleasure in
God’s great open spaces”
� Cargill: “To improve the standard of living around the world”
� Hewlett-Packard: “To make technical contributions for the
advancement d and d welfare lf of f hhumanity” i ”
� Merck: “To preserve and improve human life”
� Walt Disney: “To make people happy”
� Mary Kay Cosmetics: ”To give unlimited opportunity to woman”
� Wal-Mart: “To give ordinary folk the chance to buy the same things as
rich people”
Heinz K. Stahl 110
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