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118 Jamison , A. (2001) The Making of Green Knowledge: Environmental Politics and Cultural Transformation, Cambridge, UK: Cambridge, UK: Cambridge University Press. Mills, S. (2003) Michel Foucault London, UK: Routledge Moon, J. (2007) The Contribution of Corporate Social Responsibility to Sustainable Development, Sustainable Development, 15, p296 – 306 Rydin, Y. (2003). Conflict, consensus and Rationality in Environmental Planning: An institutional Discourse Approach. Oxford University Press, Oxford, UK. Tomorrow’s Company (2009). http://www.tomorrowscompany.com/ [23 June 2009] Welch, J. and Welch, S. (2009) CSR in a Recession; Companies have no choice but to recalibrate their philanthropy. Business Week, June 2009 http://www.businessweek.com/magazine/content/09_22/b4133000801325.htm: [03/09/2009]
IMAGE DIFFERENCIATION WITH CORPORATE ENVIRONMENTAL RESPONSIBILITY Abstract Pasi Heikkurinen MTT Agrifood Research Finland Luutnantintie 13 FIN-00410 Helsinki Purpose – This paper analyzes strategic implications of corporate responsibility (CR) and in particular how a firm can differentiate with an environmentally responsible image. Design/methodology/approach – A single case study was conducted in the Nordic hospitality industry with semi-structured interviews as the main data collection method. 119 Findings – By adopting an environmentally responsible identity through shared values with the firm’s key stakeholders, the firm can reflect an environmentally responsible image. This image can enhance firm’s strategic position through internal and external differentiators from competitors – as the firm becomes a more preferred employer, partner and supplier; results as enchanced employees’ motivation, cost savings, better reputation, and greater guest loyalty. Practical implications – The amount of CR depends on the micro/meso/macro/global-level drivers, and competitive aims of the firm. The emphasis on stakeholder communication becomes greater as the firm increases its CR-aggressiveness. Keywords: Image differentiation, corporate environmental responsibility, strategic CR, hospitality industry, key stakeholder approach. Introduction Corporate responsibility (CR) and environmental marketing/management (EM) are receiving great attention among academic scholars and practitioners. Increasingly each sector (private-public-third-fourth) shows interest in environmental concerns. Firms are eco-labelling and expressing their passion for sustainable growth; governments are enacting laws concerning emissions and waste reductions; Nongovernmental organizations (NGOs) are demonstrating; media is spotlighting the issue; and families recycle and have more information about the phenomenon than ever before. It is obvious that this green-trend has changed, and keeps changing the competitive environment creating new opportunities and threats. The firms concerned on their short-term profitability are more likely to resist the upcoming costs of greening and see the proliferated environmentalism rather as a threat to their business (cf. Richter 2001: 186-187). The long-term oriented firms seem to understand the necessity of these investments and the new opportunies they hold within. These “firms that see environmental issues as opportunities rather than
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AMOS MUMBA TARJA KETOLA (Eds) Respo
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Publisher Date of publication Vaasa
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CONTENTS Abstract in Finnish.......
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PART FIVE: CR MEASURES & STANDARDS
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PART ELEVEN: RESPONSIBLE LEADERSHIP
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PART ONE. COPORATE SUSTAINABILITY M
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Mr. Martin Clarke joined British Pr
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performances, e.g. cement productio
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“…identifying, managing and min
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The above list places emphasis acro
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Discussion: What Could Product Stew
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performance being awarded. Currentl
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CPA. 2007. Delivering sustainabilit
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Lewis. H. 2004. Defining product st
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ICRISAT - FROM A SUSTAINABLE POINT
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sorghum, pearl millet, chickpea, pi
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This action plan seems to produce g
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effects on nutrition and trace elem
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In figure two we can see the expend
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goods, but rather on insubstantial
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pressed to compete with an industri
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References CGIAR (2008). The Origin
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What is a Global Business Organizat
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The majority of the above seven cri
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38 3 Limited statement NAM 75 NAM /
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40 Statement 4 Limited Statement NA
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equirements, but at the same time b
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transition from EMS to SMS can be a
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adequate as an SMS in a GBO. Furthe
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48 Table 2: Detailed Description of
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50 substitution is recognized, but
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52 acted on Improvement Process Usi
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54 Boundary & interface between SMS
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56 System Component #6 - Value Chai
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58 requirements implemented actions
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Global Reporting Initiative (2006).
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van Tulder, R., van den Berghe, D.,
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esponsibilities to stakeholders and
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develop improvement and learning sy
Page 81 and 82: easonably well now and making them
Page 83 and 84: Responsible competitiveness The que
Page 85 and 86: examples? What are the main commitm
Page 87 and 88: Responsibility to users of products
Page 89 and 90: of independent research institutes
Page 91 and 92: development that capture and estima
Page 93 and 94: Hooghe L, Marks G. (2003). Unraveli
Page 95 and 96: Waddock, S. and Bodwell C. (2007).
Page 97 and 98: THE INTEGRATION OF CSR INTO BUSINES
Page 99 and 100: Theoretical Background Strategic CS
Page 101 and 102: against specific requirements. The
Page 103 and 104: industries (energy, utilities, oil
Page 105 and 106: Different Approaches to CSR The two
Page 107 and 108: • Electromagnetism and impact on
Page 109 and 110: Conclusions In the first stage of t
Page 111 and 112: Appendix A Level of integration of
Page 113 and 114: 99 High Independent BU/Committee de
Page 115 and 116: 101 McAdam, R. & Leonard, D. (2003)
Page 117 and 118: ECONOMIC DOWNTURN AND THE LANGUAGE
Page 119 and 120: 105 Additionally, for Foucault, and
Page 121 and 122: Approach 107 The discussion in this
Page 123 and 124: need for firms to tighten their bel
Page 125 and 126: esult of economic-market system; th
Page 127 and 128: Resource Allocation and the Home of
Page 129 and 130: 115 Such divergent views raise ques
Page 131: References Accountancy Age (2009) C
Page 135 and 136: 121 argues that industries with a c
Page 137 and 138: 123 Since not all stakeholders valu
Page 139 and 140: Empirical Findings The first propos
Page 141 and 142: 127 The right amount of CR is when
Page 143 and 144: Environmentally Responsible Image D
Page 145 and 146: corporate responsibility can be a m
Page 147 and 148: References Ansoff, H. I. & McDonnel
Page 149 and 150: Miller, D. (1992). The Generic Stra
Page 151 and 152: SEED INDUSTRY RESPONSIBILITY TO AGR
Page 153 and 154: 139 intellectual property protectio
Page 155 and 156: 141 Thus, they stress their donatio
Page 157 and 158: Social Issues 143 Regarding the soc
Page 159 and 160: 145 food system which in their opin
Page 161 and 162: DuPont (2002). Science, Solutions a
Page 163 and 164: IgNN (2008c). Brüssel will bessere
Page 165 and 166: A VALUE CHAIN ANALYSIS OF THE ORGAN
Page 167 and 168: 153 friendly ranges setting a trend
Page 169 and 170: The Main Factors Affecting The Grow
Page 171 and 172: 157 Governments, particularly in Eu
Page 173 and 174: Table 4: Value addition at each sta
Page 175 and 176: organic cotton farms typically achi
Page 177 and 178: 163 Cumulative value loss/ addition
Page 179 and 180: 165
Page 181 and 182: 167 own standards to certify variou
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Price difference in organic and con
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References 171 Alfoeldi, T., Fließ
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173 Fliessbach, A. and Mäder, P. (
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175 Sinden, J. A., Griffith, G. (20
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INSTITUTIONALISING IDEALISM: PATTER
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179 Social considerations include i
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Coercive Adoption 181 The second st
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of non-adopters; the moral content
Page 199 and 200:
References Ackerman, R. (1973). How
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Economist. (2008). The next questio
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Porter, M., & Kramer, M. (2002). Th
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CULTURAL CONTEXT OF CSR: COMPARATIV
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193 power is distributed unequally.
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195 Figure 1: Values Associated wit
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197 answering the questions. Most D
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Culture in Nation-Institutions 199
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201 In line with the collectivistic
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Stakeholders 203 From the field-lev
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Codes & Policies Volunteering Phila
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207 The wealth capacity-building in
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Hannigan, J. A. (2006). Social cons
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211 Thelen, K. & Steinmo, S. (1992)
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213 Historically, Danish companies
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215 survey was carried out by email
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217 role, especially in the 1990s,
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when CSR policies in Denmark were m
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221 The business areas of the Danfo
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223 While looking at the CSR Waves,
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225 marital affairs and on financia
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whether Danfoss is considered good
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229 the making of Danfoss’ Ethics
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have, from participating in interna
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Global Reporting Initiative. G3 Gui
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Negative List for Substances and Ma
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237 and three. In both approaches k
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239 protection/environmental enhanc
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241 sufficiently informed only by b
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Table 3: Traditional versus sophist
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• Dialogue needs to go beyond dis
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and needs of CSR-for-SD as outlined
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• evaluations are externally faci
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251 • Values and cultural factors
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References 253 ACCA The Association
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Freeman, R.E. 1984. Strategic Manag
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257 Pretty, J., Shah, P. 1994. Soil
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PART THREE: CORPORATE RESPONSIBILIT
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261 business houses should follow t
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263 One other problem faced in Indi
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CORPORATE SOCIAL RESPONSIBILITY INI
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267 In spite of the increasing impo
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269 value, while either protecting
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identify the main trends of the CSR
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OIL AND GAS COMPANIES Table 1. CSR
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ENI EXXON PETROBRAS Evaluation of l
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TOTAL Promotion of several initiati
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e. Lack of Human Resources 279 The
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References Bevacqua, S. & Cascinai,
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PART FOUR: CORPORATE RESPONSIBILITY
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285 During the past decades, litera
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287 research involved three Tuscan
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289 • in terms of preferences on
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291 followed by lack of resources a
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293 health and safety of the worker
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References Adler, P. and S.-W. Kwon
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297 Russo A. and Tencati A. 2009, F
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299 by companies in order to contri
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301 economic growth it does not con
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Anttonen (2008) has divided chemica
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305 different types of consultative
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Picture 2. The BASF business model
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309 compounds are used in all indus
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311 Halme, M., Anttonen, M., Kuisma
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DOES OPEN INNOVATION STREGHTHEN COR
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Sustainable Change and CR 315 Due t
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317 OIM are all methods that open t
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319 expressive than an instrumental
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Results 321 It is new to accept and
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on process User mainly need- and kn
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325 interaction enables companies t
Page 341 and 342:
References Alvesson, M. (2005). Und
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329 Hübscher, M. & Müller, M. (20
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Walcher, D. (2007). Der Ideenwettbe
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333 The current context in which or
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335 existence and are able to survi
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337 particular the political and le
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339 local variants emerged in Scand
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341 However, these output oriented
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Regarding the activity S2 ‘Stakeh
Page 359 and 360:
References Achterbergh, J., Vriens,
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Nieuwkamp, B.E.M. (2008). De arbeid
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FINANCIAL VALUE MEASUREMENT OF CORP
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351 responsibility issues (roadmap)
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353 financial valuation measures. T
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Table 1. Features in the various ph
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sustainability data gathering and i
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Table 3. Sustainability-related GRI
Page 375 and 376:
Three Illustrations of Deriving and
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363 where it uses renewable resourc
Page 379 and 380:
References Adams, C. A. (2004). The
Page 381 and 382:
367 Niskala, M., & Schadewitz, H. (
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Huhtamäki (Materials) Kemira (Mate
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OKO (Finance) organization with who
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373 [1] Global Reporting Initiative
Page 389 and 390:
Introduction 375 The concepts relat
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Model Foundations First foundation
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As we can see in the Figure 2, on t
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381 model in subject. Through these
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383 For Schwartz and Bilsky (SCHWAR
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385 • Reaction: The organization
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Figure 7: Tripod of the sustainabil
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389 The second fundament of the mod
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Figure 10: Organizational Social Pe
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Figure 13: Wilber’s Model Source:
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Figure 15: Model of sustainable exc
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Figure 17: Proposal of model evalua
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399 Figure 19: Relationships took i
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Jung, C. F. (2003). Metodologia Cie
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Werre, Marco. & Marcel. Van Marrewi
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THE CASE OF SOCIAL ENTERPRISES: ARE
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407 The present paper aims to revie
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Belgium Law of 13 April 1995 United
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Social Enteprise: Some Definitions
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The Social Entrepreneurship Accordi
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Figure 1 The blurring sectoral boun
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f) An initiative launched by a grou
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References Alter, S.K. (2004) Socia
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A DISCOURSE ANALYSIS OF THE FAIRTRA
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423 constituting the social (Faircl
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425 Once economic behaviour is no l
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427 link to Fairtrade, in which Fai
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France: Producers and Competition 4
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UK: Producers and Competition 431 W
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that for Fairtrade to work it has t
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436 01/01/2007 01/01/2007 01/01/200
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438 01/01/2003 01/01/2003 01/01/200
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440 Jaworski, A. & Coupland, N. (19
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PART SEVEN: PUBLIC - PRIVATE PARTNE
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444 It also examines the applicabil
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446 critical resources controlled b
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448 In October 2008, NVPC launched
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S$1 policy but perhaps other more i
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References Azlan A, Lim LL, Yahya S
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PART EIGHT: CORPORATE RESPONSIBILIT
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organizations, with different aims
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458 Decentralization and local gove
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460 When multiple actors involved i
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462 Governance, economy, social cap
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464 In this sense, analysing a terr
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Partnerships Social Capital 466 - S
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468 The level of civic participatio
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Conclusion - Quality of the environ
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Garvin, T. et al. (2009). Community
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THE EFFECTS OF “DEPENDENCY” ON
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how, this dependence inhibits effec
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478 the MNC effectively. This secti
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480 regulation via CSR policy, whic
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482 potential consumer base in each
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References 484 An Roinn Gnóthaí P
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Lambe. A., Directors' Compliance St
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INVESTIGATING THE PRINCIPLES OF COR
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490 economic and institutional deve
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492 and corporate governance. The w
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494 corporate stakeholders, of weal
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496 failures by corporate boards to
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498 fashion", therefore I intend to
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ENVIRONMENTAL MANAGEMENT PRACTICES
Page 515 and 516:
An Overview of Environmental Manage
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Feichtinger and Pregernig, 2005; Gr
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Survey Questionnaire 506 The raw da
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Table 4. Variables used to compute
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inhabitants and workers) and the ex
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512 particular purchase, the incent
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514 which limits the adoption of be
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Conclusions 516 The overall profile
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Cuthill, M. (2002). Exploratory res
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520 Lundberg, K., Balforsa, B. and
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RELATIONAL GOVERNANCE AND THE DEVEL
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524 national-level plans to constru
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Relational Governance 526 One of th
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Case Studies: Vankorneft and the Ev
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The shape of Russian public CSR pol
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Report on CSR in the forestry indus
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534 At the Turukhansk district leve
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536 Russian federal legislature vio
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538 The maintenance of the long-ter
Page 553 and 554:
References 540 Albareda, L., Lozano
Page 555 and 556:
542 Moon, J. (2004). Government as
Page 557 and 558:
PART NINE: RENEWABLE ENERGY 544
Page 559 and 560:
546 generating the various form of
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• The lack of basic infrastructur
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550 − A Tool for assessing the ec
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ARTICULATION OF ENVIRONMENTAL AND S
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- Cramer Commission56, - Renewable
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556 conditions + + + + + + + + Prop
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Figure 1 - Impacts of direct and in
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Figure 3 - Impacts of direct and in
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Figure 6 - Impacts of agricultural
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Agricultural practices have also im
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566 Nevertheless, land-use changes
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- Discussion possibilities, - Free
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References ACCS (2007a). AFS Standa
Page 585 and 586:
Renewable Fuels Agency (2008), The
Page 587 and 588:
Abstract SUPPLY CHAIN ISSUES OF BIO
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576 adjusted to the specific condit
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energy and logistics/SCM. Follow-up
Page 593 and 594:
Madlener & Bachhiesl 2007 Perry & R
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Elghali et al. 2007 Madlener & Bach
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584 on the other hand state that a
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586 expeller, olive cake and wood p
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588 torrefaction and pelletisation
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Berglund, M. (2006). Biogas product
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SUSTAINABILITY CYCLE ASSESMENT OF B
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Figure 1. Cradle-to-grave grave app
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Table 1. Environmental, social cult
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Table 2. Environmental, social cult
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600 In summary, while biodiesel is
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602 nature after use: when the soli
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604 the creation, refinement, use a
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Test Results 606 Biogases are envir
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ID=78&articleID=1163 608 WCED (1987
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610 business of sustainability and
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Table 2. The Equator Principles and
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614 Strategic orientation of firms
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616 Natural gas fuels over 99 perce
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618 building a Hydrogen Energy plan
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620 principles that are related to
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Impact on Climate Change Conclusion
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Falck, O. & Heblich, S. Corporate s
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ROBIN HOOD THEOREM: A WAY FOR ENERG
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628 communities have to contend and
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630 to power basic devices like TV
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References Abavana, G. C, (2004). G
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INTRA-INDUSTRY IMITATION IN ENVIRON
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636 The legislation has also contri
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In general, the larger the organisa
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Content Analysis 640 In order to be
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642 One of the key questions in ass
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Table 4. Stakeholder considered by
Page 659 and 660:
646 Table 5. GRI indicators accordi
Page 661 and 662:
Refferences Adams, C.A. (2004). The
Page 663 and 664:
Gray, R. (2006). Does Sustainabilit
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SUPPLY CHAIN CORPORATE RESPONSIBILI
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654 The sample was selected from th
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Table 2 Survey Categories used to E
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y reading the relevant sections. Th
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660 Perhaps not surprisingly compan
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662 Only 3 companies reported the e
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iodiversity (IPES, 2008). The IPES
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usiness level playing field and, wh
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668 EICC. (2006). Electronic Indust
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PART ELEVEN: RESPONSIBLE LEADERSHIP
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Value Basis 672 Finding one’s tru
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674 The lure of quick profits, stat
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676 politics he talked and wrote ab
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The Responsible Leadership Identiti
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villages of Bangladesh. He set up a
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States: Building Blocks of Some Res
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Conclusions Matching Individual, Or
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686 The different characteristics o
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Issue: Corporate Responsibility & D
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690 society at large”. Other defi
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Table 1. Reasons for implementing e
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694 environment and develop a bette
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696 Does this imply that corporate
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and certifying environmental manage
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Perspective from law, economics, an
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702 However neither Japan nor Germa
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704 community pressure, and environ
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706 international competitiveness (
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708 and Alberini 2002). The functio
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Public Politics and Private Politic
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these three actors have been strong
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714 Imura, H. (2005). Japan's Envir
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716 technical aspects of environmen
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718 However, a more in-depth discus
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720 empirically tested in a number
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722 the level of awareness and envi
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724 solutions might even exaggerate
Page 739 and 740:
References Albrecht, D., Bultena, G
Page 741 and 742:
728 Klein, K. J. & Kozlowski, S. W.
Page 743 and 744:
PART TWELVE: SMEs & CORPORATE RESPO
Page 745 and 746:
732 SMEs, Training and Sustainabili
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734 The values of an SME are predom
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SMEs, but these have rarely lived u
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738 believe that this course of act
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(Revell and Rutherfoord, 2003). The
Page 755 and 756:
Diagram 2: Conceptual Framework - F
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Reference 744 Ammenberg, J. and Hje
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746 Hall, G, 1989). Lack of Finance
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748 Sheridan, P., (2001). Directors
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750 theories focus on the transfera
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752 traditional models of managemen
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end of the fifth year of life marks
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Figure 1 The model The Research The
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The Area Selected and the Ccow Buff
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760 The Plan must guarantee the att
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Managerial Implications, Limits of
Page 777 and 778:
Freeman R.E. (1984). Strategic Mana
Page 779 and 780:
CSR-TOOLS FOR SMEs - COMPARATIVE AN
Page 781 and 782:
Features of CSR in SMEs 768 CSR was
Page 783 and 784:
770 mostly provide overviews and in
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772 The CSR Quality Seal is essenti
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774 into its strategic as well as o
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Outcome and Conclusions 776 BLISS w
Page 791 and 792:
References Bhuiyan, N. & Bagehel, A
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780 Honen, P. & Potts, J. (2007). C
Page 795 and 796:
782 SUPPLY - CHAIN ENVIRONMENTAL MA
Page 797 and 798:
784 offers a useful discussion and
Page 799 and 800:
786 22’ noted by Fanshawe (2000)
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788 action) and the sense made of t
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790 The latter provided clear benef
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792 Figure 3 - Describing the Behav
Page 807 and 808:
794 Interestingly though, and despi
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Summary and Comment 796 In the earl
Page 811 and 812:
de Wit, B. and Meyer, R. (1999). St
Page 813 and 814:
Remenyi, D., Williams, B., Money, A
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FACTORS AFFECTING THE ENGAGING IN C
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804 this issue can be examined with
Page 819 and 820:
Table 1 List of factors affecting f
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voluntariness” proposed by Moore
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Table 2: The state of CSR practices
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Table 3 Factor analysis: variables
Page 827 and 828:
814 However, there are also challen
Page 829 and 830:
Grayson, D. (2004). How CSR Contrib
Page 831 and 832:
Spence, L. J. , & Rutherfoord, R. (
Page 833 and 834:
820 This paper draws on both primar
Page 835 and 836:
Case Studies 822 The case studies e
Page 837 and 838:
Rationale and Start up 824 In this
Page 839 and 840:
826 own standards, and those of her
Page 841 and 842:
828 Finally all three of these case
Page 843 and 844:
References Journal Articles 830 Goo
Page 845 and 846:
CORPORATE RESPONSIBILITY: A CRICIAL
Page 847 and 848:
834 The most visible parts of the c
Page 849 and 850:
Accordingly, referring to Basu and
Page 851 and 852:
measures on the other hand show hug
Page 853 and 854:
policies are accompanied by company
Page 855 and 856:
Conclusion 842 The described percep
Page 857 and 858:
Eckert, S. et al. (2007). Nachhalti
Page 859 and 860:
Nielsen, A.E. & Thomsen, C. (2009)
Page 861 and 862:
PART THIRTEEN: CONSUMERS AND ETHICS
Page 863 and 864:
850 (www.fairtrade.net). Different
Page 865 and 866:
852 Organizations International) an
Page 867 and 868:
854 The first step of the research
Page 869 and 870:
Table 1- Knowledge measurement stat
Page 871 and 872:
• Quality aspect: quality of the
Page 873 and 874:
References Blowfield, Mick. (2003).
Page 875 and 876:
GAMBLING, SMOKING AND DRINKING: WHA
Page 877 and 878:
864 assistance was given by license
Page 879 and 880:
261) suggested that they had some i
Page 881 and 882:
868 or banned altogether. Only one
Page 883 and 884:
Lantos, G.P. (1999). ‘Motivating
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