University of Vaasa - Vaasan yliopisto

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The Plan must guarantee the attainment of the following objectives (Art. 2, law n.
16/2004): a) the promotion of the rational use and orderly development of the urban
territory and extra-urban through the least consumption of the ground; b) protecting
human safety from hydrogeological, seismic and volcanic risk factors; c)
guardianship of the physical integrity and the cultural identity of the territory through
the exploitation of the landscape-environmental and historical-cultural resources, the
maintenance of the ecosystems, the retraining of the existing installed activities and
the recovery of compromised sites; d) improvement of the salubriousness and the
liveability of the inhabited centres; e) expansion of local economic development; f)
guardianship and development of the agricultural landscape and the connected
productive activities; and g) guardianship and development of the landscape seaearth
and of the connected productive and tourist activities.
Contextually, the enterprises of the Consortium of the Mozzarella of Bufala, have
effected an action of involvement, insisting on the necessity of more efficient
controls to guarantee the raising of the product and possibly to stimulate new
investments in the compartment from the agriculturists. These enterprises, so harshly
stricken in these months, must rely heavily on base controls that guarantee the origin
of the milk and the techniques of production respecting the product with controlated
origin denomination. This need for qualified production reflects a need to be
attentive to both domestic and foreign markets.
The enterprises maintain that the predisposition and management of the Plan of the
Controls of the Consortium have been deficient until now, approximate and surely
injurious to the affairs of the regional breeders. Therefore, they have required that
the Consortium implement all the useful initiatives to avoid an irreversible crisis in
the buffalo business section that could mine the provincial economy.
In agreement with the Confagricoltura of the Region Campania, the enterprises are
working to improve and develop the buffalo business section through the definition
of new and specific rules for the production and marketing of the business section’s
products, holding essential the following points: 1. rebalance of the market of the
Mozzarella of bufala of the region; 2. improvement of the quality of the production;
3. definition of the price of the milk of buffalo; 4. support of interventions of the
compartment; 5. plain of promotion of the production.
In conclusion, the interventions effected by the enterprises have followed two lines
of action:
1. Strongly safeguard the territory and the image of quality and excellence,
through the involvement of the local administrations
2. Reorganise the Consortium of guardianship
The activities brought about by these enterprises are reflected in the indicators
proposed for the evaluation of CSR, 7.3 "Communication and involvement of the
community (stakeholder engagement) "and 7.4 "Relationship with the means of
communication", including the sensitising of the local Administrations the
associations of category (the provincial union of the agriculturists of Caserta -
Confagricoltura).