29.01.2013 Views

University of Vaasa - Vaasan yliopisto

University of Vaasa - Vaasan yliopisto

University of Vaasa - Vaasan yliopisto

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

equirements, but at the same time be robust enough to provide global<br />

consistency in the implementation and the delivery <strong>of</strong> performance.<br />

6. Compliance Management: GBOs are exposed to multiple legal and regulatory<br />

compliance regimes. A compliance program built on the expectations and<br />

practices <strong>of</strong> a single (home) country will therefore be inadequate.<br />

Furthermore, using regulatory (non) compliance as an indicator or, or proxy<br />

for environmental performance has little value to the GBO.<br />

7. Ethics Management: An ethical approach to business implies that the GBO<br />

must first determine what ethical (or behavioural) standards (or principles) it<br />

deems appropriate and applicable (and may need to do so in the absence <strong>of</strong> a<br />

“home’ country reference points). In an increasing number <strong>of</strong> business<br />

operating environments, enforcement is provided not by governments, but by<br />

NGOs. GBOs cannot successfully manage their external compliance<br />

obligations and exposures if they are responding to initiatives and agendas<br />

promulgated by NGOs, to media demands, or to a multitude <strong>of</strong> government<br />

regulations: rather, they must lead, or influence the debate (Kolk & Van<br />

Tulder, 2001).<br />

8. Disclosure: The sustainability impacts, and associated disclosure<br />

requirements, <strong>of</strong> a GBO that are locally or regionally significant may not be<br />

globally significant. The SMS must therefore be able to effectively identify,<br />

assess, rank, mitigate, and manage aspects and impacts in a variety <strong>of</strong><br />

operating environments.<br />

Most <strong>of</strong> the above requirements are specific to GBOs because they typically have<br />

either no “home” country culture to refer to, or because they have discovered that the<br />

“home” country precedent has little (or no) relevance to their contemporary<br />

requirements. Whichever is the case, these eight exposures combine to create a<br />

business environment for a GBO that is very significantly different from the one<br />

experienced by a TNC or MNC: a GBO therefore requires an SMS that can<br />

effectively address these requirements.<br />

An Opportunity for a New SMS Model<br />

Abrahams (2004) and Leipziger (2003) have both identified and reviewed a range <strong>of</strong><br />

public domain codes, standards & regulations relating to sustainability (& corporate<br />

responsibility) behaviours <strong>of</strong> corporations. Many <strong>of</strong> these had either a very narrow<br />

scope (they are industry-specific or region specific), or address only one functional<br />

aspect <strong>of</strong> a business (e.g. environment, health & safety, or industrial relations). Of<br />

the one hundred publications reviewed, only six standards - BS8900 (2006), Equator<br />

Principles (2003, 2006), GRI-G3 (2006), ICC Business Charter (1991), OECD<br />

Guidelines for MNCs (2000), SIGMA Project (2003) - attempt to address a broad<br />

sustainable development management scope. Perhaps in response to the practical<br />

limitations <strong>of</strong> these public domain management system tools, a small number <strong>of</strong><br />

proprietary SMS tools exist (but as they are proprietary, it is very difficult to identify<br />

them all). Mead (2006) describes a commercial and proprietary tool with six major<br />

42

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!