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University of Vaasa - Vaasan yliopisto

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306<br />

customer. Before the agreement was awarded for BASF the Success-unit performed<br />

the eco-efficiency analysis to the customers production lines and for the coatings<br />

they were using. Based on the results <strong>of</strong> the analysis the amount <strong>of</strong> used coating per<br />

car was reduced into one fifth <strong>of</strong> the original, which means approximately five<br />

kilogram’s less paint per vehicle. Besides the eco-efficiency improvements potential<br />

Success can construct a social pr<strong>of</strong>ile for the chosen product or manufacturing<br />

process. The social pr<strong>of</strong>ile and the eco-efficiency analysis are connected to<br />

SeeBalance© 21 i.e. SocioEcoEfficiency analysis. The social pr<strong>of</strong>ile includes<br />

indicators portrayed in the following table three.<br />

Table 3. The Indicators used for social pr<strong>of</strong>ile in SocioEcoEfficiency Analysis tool<br />

SeeBalance©<br />

employees international future generations Consumers<br />

Local and national<br />

communities<br />

working accidents community number <strong>of</strong> trainees<br />

R&D (company<br />

toxicity potential employees<br />

fatal working accidents child labour<br />

expenditures) other risks and qualified employees<br />

occupational disiases<br />

toxicity potential +transport<br />

Source: Peter Saling, Anahi Grosse-Sommer, Ana Alba-Peréz and Daniela Kölsch<br />

(2007).<br />

21 In cooperation with the Universities <strong>of</strong> Karlsruhe, the <strong>University</strong> <strong>of</strong> Jena and the Öko-Institut (Saling, Grosse-<br />

Sommer, Alba-Peréz & Kölsch 2007).<br />

Social Pr<strong>of</strong>ile<br />

foreign direct<br />

investment capital investments<br />

imports from<br />

developing countries social security …<br />

functional product<br />

characteristics gender equality<br />

integration <strong>of</strong><br />

handicapped people<br />

wagges and salaries part time employees<br />

pr<strong>of</strong>essional<br />

training(company<br />

expenditures) family support<br />

strikes and lockouts

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