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University of Vaasa - Vaasan yliopisto

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Figure 10: Organizational Social Performance Model<br />

Source: (Carroll, 1979) in (Joyner et al. , 2002)<br />

391<br />

Wartick & Cochran (Wartick et al. , 1985) give an evolution <strong>of</strong> the Carroll’s model<br />

(Figure 11). They argue that the organization corporate social responsibility<br />

performance model is one <strong>of</strong> the first models that look to the corporate social<br />

responsibility from an integral point <strong>of</strong> view. they propose an evolution in the<br />

Carroll’s model indicating that the corporate social responsibility can be seen<br />

through 3 dimensions.<br />

The model <strong>of</strong> Wartick & Cochran (Wartick et al. , 1985) develops the Organizational<br />

Social Performance Model, in relation to the concept associated to the dimension <strong>of</strong><br />

the stakeholders’ socio-environmental pressures. In this new proposal this dimension<br />

shall known as social politics or administration aspects, where the social problems,<br />

are identified and analyzed for a subsequent implementation in the different ways <strong>of</strong><br />

response that the organization will implement.<br />

Figure 11: Corporate Social Responsibility Model <strong>of</strong> Wartick & Cochran<br />

Source: (Wartick et al. , 1985)

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