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University of Vaasa - Vaasan yliopisto

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Table 1: List <strong>of</strong> interviewees<br />

All stages <strong>of</strong> value chain<br />

Agrocel Industries: General Manager (Service Division) ; Senior Scientist; Centre<br />

Co-ordinator; Field Manager (Service Division)<br />

Knitting, dyeing and manufacturing stages<br />

Impulse Ltd: General Manager (Merchandising) ; Senior Manager (technology)<br />

Dyeing & Finishing stages<br />

V&S Textiles Pvt Ltd: Technical Director; Technologist<br />

Knitcraft Apparels: General Manager<br />

Master Apparels: Director<br />

Dyeing , finishing, quality and market stages.<br />

M&S UK, Sustainable Raw Materials and Cotton Specialist<br />

Organic Dyeing bhuj: Vegetable Dyeing specialist<br />

Ginning stage<br />

Trident: Senior Technologist; Senior Manager (spinning)<br />

Shyam Cotton and General Mills: Director<br />

Maral Overseas: General Manager (Yarn) ; Manager (Exports)<br />

Market and certification: General Manager (Knits) ; Ex Designer (M&S)<br />

Farming stage and research projects<br />

PAN UK: Cotton Project Coordinator<br />

Helvetas Swiss Association for International Cooperation: Organic Cotton<br />

Competence Centre: Senior manager<br />

Punjab Agricultural <strong>University</strong> Scientist<br />

Organic cotton farmer<br />

Quality and costing <strong>of</strong> the final garment<br />

Poeticgem UK, Senior Manager<br />

The Demand for Organic Cotton<br />

154<br />

Demand sustainability is one <strong>of</strong> the major problems faced by organic producers.<br />

Organic cotton is susceptible to considerable fluctuations in demand, which plays an<br />

important role in the values achievable by organic cotton producers. There has been a<br />

surge in demand for organically produced goods in recent years. Worldwide, the<br />

production <strong>of</strong> organic cotton increased by nearly 3000% between 1992 and 2007<br />

(Table 2), and is forecast to continue to grow (Ferringo 2006; Willer and Yussefi<br />

2007). Despite this growth, the organic cotton market (Table 3) represents only<br />

approximately 0. 1% <strong>of</strong> the total clothing market world-wide (all fibres), and in the<br />

UK is still probably less than 1% (Sanfillipo 2006).

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