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University of Vaasa - Vaasan yliopisto

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the organization in a way that fits both developments in its environment<br />

(intelligence) and its internal potentials for change (control).<br />

These functions and their interactions provide a set <strong>of</strong> norms for diagnosing and<br />

designing viable systems like organizations. Functions one to three, i.e. the ‘primary<br />

activities’, ‘coordination’ and ‘control’ enable the system to realize its goals. Functions<br />

three to five, i.e. ‘control’, ‘intelligence’ and ‘policy’ enable the system to adapt its<br />

goals.<br />

Achieving viability and high involvement responsibility means then that through the<br />

entire organization, at all levels <strong>of</strong> recursion, the functions policy, intelligence and<br />

control should develop inclusive performance goals (i.e. including social and<br />

ecological values); and that the functions control, coordination and primary activities<br />

should realize performance goals not only in reference to organizational viability, but<br />

also in reference to a just society and the organization’s contribution to it.<br />

To realize this, the design <strong>of</strong> the organizational structure is crucial. For instance, a<br />

bad design <strong>of</strong> the division <strong>of</strong> labour may hinder the coordination between the primary<br />

activities. Or, a too detailed and too frequent report system may overburden the<br />

control function with data about the performance <strong>of</strong> primary activities. So, the design<br />

<strong>of</strong> the organizational structure is an important enabler or disabler <strong>of</strong> viability.<br />

The VSM however, does not <strong>of</strong>fer a concrete design <strong>of</strong> the organizational structure<br />

that is able to produce the required effects between organizational functions.<br />

Sociotechnical systems theory does provide such a design that facilitates high<br />

involvement innovation and responsibility.<br />

Designing The Organizational Structure: Socio-<br />

Technical Theory<br />

With regard to the two additional goals for organizations - innovation and CSR -, the<br />

traditional task-oriented tayloristic production concept is not adequate anymore by its<br />

difficulties to adapt to the changing demands <strong>of</strong> the market (Marsden 1999; Kern &<br />

Schumann 1985; Maurice et al. 1986; Piore & Sabel 1984; De Sitter 1998). So the<br />

last few decades new work structures have been advocated that are more output<br />

oriented. The fundamental difference lies in the organization <strong>of</strong> business processes.<br />

Output-oriented structures are less hierarchical, more holistic and team-based than<br />

task-oriented structures with their functionally differentiated departments, a focus on<br />

individual tasks and rigid job descriptions. A decentralized, output-oriented<br />

organizational structure as advocated by sociotechnical theory allows for high<br />

involvement innovation and responsibility to be integrated throughout the<br />

organization.<br />

Conceived in the United Kingdom as a result <strong>of</strong> the accidental rediscovery <strong>of</strong> an old<br />

colliers' work tradition (Trist & Bamforth 1951; Trist et al. 1963), the sociotechnical<br />

concept was elaborated and put to the test in India, Holland and Scandinavia in the<br />

1960s and subsequently exported to the United States and Australia as well. Several

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