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University of Vaasa - Vaasan yliopisto

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The majority <strong>of</strong> the above seven criteria are geographical, reflecting the spatial<br />

nature <strong>of</strong> a GBO, and the geographical test in each case is that no more that 50% <strong>of</strong><br />

the relevant indicator occurs in any one geographical region, and at least 20% occurs<br />

in each <strong>of</strong> three regions (developed from Redding, 2006). All geographically-based<br />

assessments are made using the following five areas: North America; Latin (South &<br />

Central) America; Europe, including the former Soviet Union countries; Africa;<br />

Middle East & Asia or separately as Middle East and Asia (developed from Redding,<br />

2006). However, revenue (or net income) disclosures by publically traded (listed)<br />

companies are not always made in line with these groupings (and privately held<br />

companies typically provide even less data), so assumptions and interpolations may<br />

be required. These six indicators are deliberately quantitative, but their use can be<br />

limited by the degree <strong>of</strong> disclosure <strong>of</strong> information by businesses under review.<br />

We have identified approximately forty organizations that meet several <strong>of</strong> the<br />

requirements in the GBO definition proposed above, and 15% <strong>of</strong> these meet the<br />

majority <strong>of</strong> the requirements (see Table 1, below). These are all publicly traded<br />

companies that disclose financial data in accordance with the requirements <strong>of</strong> the<br />

stock exchanges on which they are listed. It is probable that there are more<br />

organizations that meet the requirements, particularly privately-owned, or unlisted<br />

businesses that are not required to provide detailed annual business reports.<br />

Requirements for Sustainability Management in a GBO<br />

The concept <strong>of</strong> a sustainable business is not new (and it can be argued that every<br />

business must, from this initial perspective, at least be financially sustainable as the<br />

alternative is bankruptcy). There is no a priori contradiction or conflict between the<br />

concepts <strong>of</strong> economic success and sustainability nor are the concepts <strong>of</strong> social and<br />

environmental responsibilities <strong>of</strong> business organizations new. There were socially<br />

active businesses in Britain before the industrial revolution, a period that also saw the<br />

emergence <strong>of</strong> occupational health and safety regulation <strong>of</strong> business.<br />

But GBOs have a number <strong>of</strong> specific exposures, or requirements that must be<br />

addressed by a sustainability management system (SMS):<br />

36

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