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University of Vaasa - Vaasan yliopisto

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contribution to innovation, development and change; Burns (2001) and Curran and<br />

Stanworth (1991) agree.<br />

783<br />

Curran and Stanworth (1991) go on to identify that the economic impact <strong>of</strong> SMEs<br />

has grown since the 1970s and this growth was at odds with the outlined predictions<br />

<strong>of</strong> Bolton (1971); Bolton having investigated the sector at that time in order to<br />

identify impacts and trends. Burns (2001, p12) supports the ongoing impact and role<br />

<strong>of</strong> SMEs and suggests that this has resulted from a number <strong>of</strong> factors, but in<br />

particular:<br />

• an overall move from manufacturing to service industries and thus a<br />

changing market-place and opportunities; and<br />

• structural changes in organisations, plus downsizing an other supplychain<br />

based reasons, which have led to an increase in the contracting<br />

out <strong>of</strong> work and services.<br />

The above highlights how smaller, <strong>of</strong>ten niche, producers can operate within the<br />

overall economy and, in doing so, how they <strong>of</strong>fer an alternative source <strong>of</strong><br />

employment and growth. It also provides an initial outline <strong>of</strong> the potential influence<br />

and responsibilities that organisations who ‘contract out’ have. Such responsibilities<br />

may be further supported in the context <strong>of</strong> Corporate Social Responsibility (CSR as<br />

discussed by, for example: McWilliams et al, 2006; Pedersen, 2006; Porter and<br />

Kramer, 2002; Smith, 2002; Windsor, 2006). Thus customers/a customer may be<br />

seen to have role in affecting the behaviour <strong>of</strong> their suppliers as a result <strong>of</strong> their<br />

‘contracted out’ impacts and their responsibilities linked to CSR.<br />

SME-Environment Attitudes and Behaviour (and affecting these)<br />

Fay (2000: 9) agrees with the above and goes on to note that SMEs: ‘also account for<br />

their share <strong>of</strong> pollution, waste and other unsustainable practices’<br />

Interestingly, and in this context, it has been observed that SMEs have a ‘head in the<br />

sand’ attitude and approach when it comes to engaging and addressing their<br />

environmental impacts (Netregs, 2003); impacts which would otherwise appear to<br />

demand a change in behaviour (i.e. by SMEs). SMEs per se are, therefore, <strong>of</strong> interest<br />

to researchers and interventionists and it is evident from current theory and practice<br />

that SMEs can, and do, face both internal and external drivers for, and barriers to,<br />

behaviour and conduct change; a finding widely supported in literature (E.g.<br />

ECOTEC, 2000; ETBPP, 1998; Groundwork, 1995 and 1998; Hillary, 1999 and<br />

2000; Merritt, 1998; Netregs, 2003 and 2005; Petts et al, 1998 and 1999; Tilley,<br />

1999).<br />

This situation and the concern associated with current SME-environment behaviour<br />

comes despite the time since the ‘SME problem’ 19 and solutions were identified (E.g.<br />

by Groundwork, 1995; Tilley, 1999; Welford, 1994). Tilley (1999) in particular<br />

19 Merritt (1998) suggests the ‘problem’ may be one <strong>of</strong> activity resulting from intervention and SME management<br />

(as compared to larger business) not necessarily performance per se.

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