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University of Vaasa - Vaasan yliopisto

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Figure 7: Tripod <strong>of</strong> the sustainability<br />

Source: Adapted from Elkington (Elkington, 2000)<br />

387<br />

Ketola (Ketola, 2007) indicates that the evaluation <strong>of</strong> the corporate social or<br />

sustainable performance should take into account each one <strong>of</strong> these variables, as well<br />

as the relations between each one <strong>of</strong> them.<br />

Ketola (Ketola, 2007) defines the evaluation <strong>of</strong> the corporate social responsibility<br />

through the analysis <strong>of</strong> the behavior <strong>of</strong> the organization in relation to each one <strong>of</strong> the<br />

variables asunder (economic, social and environmental), giving in the end one<br />

evaluation that considers these three variables connectedly. (Figure 8 )

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