University of Vaasa - Vaasan yliopisto

The Area Selected and the Ccow Buffalo” Business Section
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The area selected has been qualified as “Area B”, or an “area with an intensive
agriculture and with integrated productive line” 16 , in the recent Rural development
Program (Psr) 2007-2013 of the Region Campania (approved by European
Commission, with choice n. C(2007)5712 of 20 November 2007) 17 .
Such territory has lately been subjected to contradictory choices by local
administrations that have allowed the installation of activities incompatible with the
safeguard of the exercise of agricultural productive activities and more generally, of
activities incompatible with the development of the landscape potential of the
territory. Such choices, besides the serious attacks from various forms of abuse, have
brought pollution, environmental disqualification, and annulment of a consolidated
productive and housing history.
In the Agro Caleno, the Delegated Commissioner for emergency refuse has
manifested the intention to install activity related to the disposal of refuse, including
dumps of refuse solid urban, plants for treatment of special refuse, polluting
industries and incinerators.
This area is designated for quality alimentary production of “mozzarella of bufala”
(controlled origin denomination), the apple “annurca”, other fruit and vegetable, and
olives, whose production is always endowed with marks of quality, and therefore the
area is not fit to sustain polluting plants.
In 2007 and 2008, the zootechnic business section and milk-cheese of buffalo of the
region and, in general, of the area within the denomination of protected origin
"mozzarella of bufala doc", have experienced a series of emergencies with economicenvironmental
and sanitary aspects that have threatened the structural stability of the
sector and impacted the operations of the productive line. The first signs of difficulty
for the zootechnic business section of buffalo, and particularly for that of the
province of Caserta, were in November 2006, following the emanation of an
ordinance of the Minister of Health on November 14th 2006, bringing "extraordinary
Measures by veterinary police in areas of tuberculosis, bovine and buffalo
brucellosis, sheep and goat brucellosis, leucosis in Calabria, Campania, Puglia and
Sicily", resulted in obligations to demolish a conspicuous number of head.
16 This area and others such as area C (“Area with agricultural and food specialisations and processes of
qualification of the offer”) are areas with agricultural specialisation, identified in consideration of the agricultural
model (more intensive) of the agro-food vocation (with high index of specialisation) and of the presence of critic
labels and in a development phase.
17 The Rural Regional Program (PSR) established for these areas:
1) investments directed to improving the quality and alimentary safety standards;
2) to support positive initiatives on environment performance;
3) investments directed to hygiene conditions;
4) the introduction of innovative technologies for the improvement of quality and alimentary safety
standards;
5) the exploitation of quality production;
6) to support the development of cooperative relationships of line;
7) the stimulation of technical-commercial support for increasing the presence of products on national and
international markets;
8) to support the introduction of control systems and certification on quality of line.