University of Vaasa - Vaasan yliopisto

Figure 1 The model
The Research
The Methodology
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In light of the advanced model, the empirical investigation determines the
relationship between CSR behaviour and the characteristics of the territory, of the
ownership (age and value system) and of the enterprise and investigates the external
dimension of CSR in the enterprise, with respect to the following categories of
stakeholders: consumers, local community and environment.
The research includes first the harvesting of information on the territory, through the
consultation of different public documents, and then the use of a questionnaire
administered to the owners of some SMEs to study the behaviour of the enterprises.
The indicators used for appraising the external dimension of CSR in the enterprises,
in relationship to the categories of selected stakeholder (clients, local community,
environment) are drawn from Project CSR-SC (Corporate Social Responsibility-
Social Commitment) of the Ministry of Labour and the Social Politics (2005), and
chosen selectively according to the necessities of the experiment (see table 2).
The area under study is the territory of the Agro Caleno, of the plain of the Volturno
and of the south plain of Garigliano, in the province of Caserta (Italy). The
enterprises under study in the territory are those of the cow buffalo business section
that are promoting a series of initiatives for the retraining of the territory (Auriemma
s.r.l, Agricola casearia Lupara, B.U.F.F.A.L.O. Soc. Cop. a r.l., ditta Giuseppe