University of Vaasa - Vaasan yliopisto

The Main Factors Affecting The Growth Of The Organic
Cotton Industry
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There are many factors that affect the growth of the organic cotton industry. These
include, inter alia, consumer demand for organic products, a recognition by firms of
the benefits in terms of sales and profits from the increasing consumer awareness of
organic methods, and the institutionalisation and regulation of the industry with its
attendant reputational benefits. Some of these appear to be stimulating the growth of
the industry and some appear to be working against it.
Factors Stimulating The Growth Of The Organic Cotton
Industry
There are a number of factors that influence the growth of an industry and which
affect the values calculated as part of a value chain analysis. Over time and through
the increasing awareness of the industry and its products, learning and efficiency
effects, the result of economies of scale, are likely to increase unit profitability. Of
these growth factors the various media have played probably the most important role
in raising ethical expectations of business and in achieving the public visibility of
corporate social responsibility (CSR) issues (Haberberg, Rieple, Gander, Martin-