University of Vaasa - Vaasan yliopisto

CORPORATE SOCIAL RESPONSIBILITY SELF-
ASSESMENT MODEL USING THE BRAZILIAN
EXCELLENCE MODEL STRUCTURE
José Francisco Ramos Zanca,
D.Sc. Civil Engineering Faculty, Fluminense Federal University (UFF), Rio de
Janeiro, Brazil
Osvaldo Luiz Gonçalves Quelhas,
D.Sc. is a professor and lecturer at the at the civil engineering department,
Engineering Faculty, Fluminense Federal University (UFF), Rio de Janeiro, Brazil.
Helder Gomes Costa,
D.Sc. is a professor and lecturer at the production engineering department,
Engineering Faculty, Fluminense Federal University (UFF), Rio de Janeiro , Brazil.
Abstract
This paper will introduce a self-assessment structure that allows organizations to include and
control social and environmental factors in its management structure.
The structure’s fundaments are:
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First: Concepts about extended excellence models and excellence models that should
include the social and environmental factors in every model criteria. Edgeman (2000),
McAdam e Lambert (2003)
Second: Corporate Social Responsibility concept has to be treated in a integral way
(VAREY, 2008a), (VAREY, 2008b), (WOOD , 1991), (WARTICK;COCHRAN, 1985),
where the organization has a responsibility with the society , a responsibility with the
products and services that it offers, and also with the individuals that work in relation to the
organization.
Third: Every organization has different maturity stages related to its social/economical and
environmental management behavior. These different maturity stages are always varying
between the legal and ethical behavior (Ethical continuum) (CARROLL, 1979) , (JOYNER;
PAYNE, 2002) , (PAYNE, DINAH.; RAIBORN et al., 1997), (RAIBORN; PAYNE, 1990)
Fourth: The self-assessment system has to consider the economical, social and
environmental behavior in separate ways, where every factor
(economical/social/environmental) can be located in a different maturity stage, (different
continuum stage).
This paper will present and characterize every one of the four fundaments of the selfassessment
structure in a deep and extended way, presenting a practical case using the
Brazilian and Chilean civil construction company’s.
Keywords : Corporate Social Responsibility ; Corporate Social Responsibility
Management Model