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University of Vaasa - Vaasan yliopisto

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3. CSR in administration-society relationships<br />

4. Relational governance<br />

Source: Albareda et al. 2008, page 352<br />

527<br />

The authors contend that the model can be used to better understand the role <strong>of</strong><br />

government in public CSR policy as it demands an analysis <strong>of</strong> the overarching CSR<br />

policy framework and its implementation in terms <strong>of</strong> specific policies and<br />

programmes (Albareda et al. 2008: 351). This in turn requires a detailed analysis <strong>of</strong><br />

government CSR policy (in terms <strong>of</strong> the government’s vision, objectives, strategies<br />

and priorities), the internal government CSR structure (e.g. organisational structures),<br />

CSR responsibilities <strong>of</strong> different levels <strong>of</strong> government (e.g. the role <strong>of</strong> regional and<br />

local government), the scope <strong>of</strong> the CSR policy (i.e. whether domestic or<br />

international), and lastly the CSR role <strong>of</strong> other organisations (e.g. government<br />

agencies).<br />

The model has a number <strong>of</strong> important strengths. First, it can be used in a systematic<br />

way to compare and contrast the public CSR policy <strong>of</strong> a range <strong>of</strong> countries. Indeed,<br />

the authors have employed the model in an effective manner to compare (Lozano et<br />

al. 2008) the national CSR public policy <strong>of</strong> fifteen member states <strong>of</strong> the EU. From<br />

that research the authors have been able to develop a four-way typology that<br />

categories countries as either conforming to the ‘partnership’, the ‘business-in-thecommunity’,<br />

the ‘sustainability and citizenship’ or the ‘agora’ variety <strong>of</strong> the<br />

relational model. Second, the approach is to be applauded for its attention to detail.<br />

The analysis <strong>of</strong> the overarching policy framework and the detail <strong>of</strong> policy<br />

implementation are both very welcome. Finally, the model also has merits because<br />

<strong>of</strong> its focus on the relationship between the public, private and voluntary spheres <strong>of</strong><br />

governance. However, despite highlighting civil society as one <strong>of</strong> the key elements<br />

<strong>of</strong> the relational model, Albareda et al. (2008) and Lozano et al. (2008) do not<br />

develop these ideas further in their own reported research. However, other authors<br />

located in the business ethics field and management studies have focused on civil<br />

society (Doh & Guay 2004 and 2006; Doh & Teegan 2002). This work provides a<br />

useful supplement to the relational model.<br />

The combined literature above provides direction for the empirical research<br />

undertaken and reported in this paper. Accordingly, the research questions posed<br />

and addressed by this paper are as follows:<br />

• What is the content <strong>of</strong> Russian public CSR policy?<br />

• To what extent and how has the Russian government driven CSR business<br />

practice in Russia?<br />

• What role has Russian civil society played in promoting and shaping CSR<br />

public policy and business practice in Russia?<br />

•<br />

In the next section <strong>of</strong> the paper, we explore the development <strong>of</strong> CSR public policy in<br />

Russia.

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