University of Vaasa - Vaasan yliopisto

Table 1 List of factors affecting for CSR Implementations
Factors
Motivations:
Scholar (Year)
�Long-term benefits
�Short-term benefits
Longo et al. (2005)
Besser & Miller (2001); Friedman & Miles
Jenkins (2004a)
�Enhancement of competitive
�Improvement of corporate image or
�Cost reduction and efficiency
�Recruitment of valuable employees
reduction of staff turnover
Article 13 (2003); Toyne (2003)
Perrini (2006) ; DTI (2003)
Niblock-Siddle et al. (2007)
Niblock-Siddle et al. (2007)
�Consistency with social needs
�Compliance with government
avoid breaking the law
Enderle (2004)
Haigh & Jones (2006)
�Compliance with customers’ needs Castka et al. (2003), Simpson, Taylor &
Longo et al. (2005), Haigh & Jones(2006)
�Pressures from shareholders
�Pressure from supply chains
�Pressure from communities
�Pressure from NGOs
�Moral factor or personal value
Haigh & Jones (2006)
Jenkins (2004a)
Princic (2003);
Haigh & Jones (2006)
EC (2002); Longo et al. (2005); Princic
Jenkins (2004b); DTI (2003); Toyne
Hemingway & Maclagan (2004)
�corporate cultures
Barriers:
Lynes & Andrachuk (2008)
�restrictions in costs
�restrictions in time and resources
�lack of tools
�lack of acknowledgement of
Niblock-Siddle et al. (2007)
Niblock-Siddle et al. (2007)
Niblock-Siddle et al. (2007)
Niblock-Siddle et al. (2007)
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Rogers (1962) proposed the model of “innovation—adoption” to divide the adoption
process into five stages, which are knowledge, interests, assessment, trials and
adoption. Among the large number of models for the process of organizational
innovativeness, the most widely adopted one is the diffusion of innovations proposed
by Rogers (1983). Rogers defined the diffusion process as the process of the
distribution of a new concept to final adopters or users from the sources of
innovation or creation. This process is divided into five stages, as shown in Figure 1.
For the persuasion stage, Rogers (1983) proposed five “innovation perception
characteristics”, and suggested that these characteristics have influence on the
persuasion stage of potential adopters in innovations. Below is an explanation of
these five characteristics.