29.01.2013 Views

University of Vaasa - Vaasan yliopisto

University of Vaasa - Vaasan yliopisto

University of Vaasa - Vaasan yliopisto

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

Picture 2. The BASF business model change and the role <strong>of</strong> Success, internal units<br />

and other business units.<br />

Compared to other similar types <strong>of</strong> chemical management services it is interesting<br />

that they do not connect or speak about their solutions to corporate responsibility and<br />

especially to the enhancement<br />

value claims are connected more to direct economic efficiencies or towards more<br />

traditional EHS 22 Compared to other similar types <strong>of</strong> chemical management services it is interesting<br />

that they do not connect or speak about their solutions to corporate responsibility and<br />

especially to the enhancement <strong>of</strong> their customers CR unlike BASF. Most <strong>of</strong> their<br />

value claims are connected more to direct economic efficiencies or towards more<br />

. Success is an exception together with German Safechem, a<br />

subsidiary <strong>of</strong> American DOW Chemicals or Swedish AGA (owned by German Linde<br />

Gas) with their Sisource chemical management services. However Safechem and<br />

AGA connect their services to the ecological sustainability.<br />

Discussion And CConclusions<br />

The BASF Success example fulfills the criterions for CR - innovation, as it is a new<br />

innovative business model providing both more ecologically and socially responsible<br />

business operations for BASF’s customers. This is done by providing the eco-<br />

efficiency analysis and the constrution <strong>of</strong> social pr<strong>of</strong>ile. Innovative it is also in the<br />

sense that BASF seems to be in the forefront <strong>of</strong> global industrial manufacturer that<br />

<strong>of</strong>fer these type <strong>of</strong> services, including the social aspects. From CR CR-innovation point<br />

we view especially specially the integration <strong>of</strong> ecological and social “efficiences” together. At<br />

the market there are lot <strong>of</strong> different LCA -s<strong>of</strong>tware tools (KCL-ECO, ECO, SimaPro, etc.)<br />

and consultative services. These type <strong>of</strong> consultative and s<strong>of</strong>tware s<strong>of</strong>tware-tools concentrate<br />

mainly on the ecological dimension <strong>of</strong> corporate responsibility. On the other hand<br />

also variety <strong>of</strong> social responsibility and corporate social responsibility reporting<br />

22<br />

EHS stands for Environment, Health and Safety issues; also HSE version <strong>of</strong> tthis<br />

his acronym is used by the<br />

companies for representing these activities.<br />

307

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!