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University of Vaasa - Vaasan yliopisto

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341<br />

However, these output oriented structures only <strong>of</strong>fer opportunities for high<br />

involvement innovation and responsibility, they cannot guarantee success.<br />

The combination <strong>of</strong> the VSM model and sociotechnical system theory <strong>of</strong>fers a<br />

theoretical framework for the development <strong>of</strong> innovation and CSR in organizations.<br />

This framework can be used to describe, analyze and design interactions with<br />

stakeholders in conjunction with the infrastructure <strong>of</strong> the organization.<br />

This all can form a basis for developing a practical tool to implement high<br />

involvement innovation and high involvement responsibility in organizations, which<br />

will briefly be discussed below.<br />

Translation to Practice: A Tool for High Involvement<br />

Innovation and Responsibility<br />

With regard to the theme <strong>of</strong> involving stakeholders in CR innovation processes and<br />

developing a tool for high involvement innovation and responsibility two questions<br />

are relevant:<br />

1. From a functional perspective: what activities the organization has to<br />

undertake in order to involve stakeholders in processes <strong>of</strong> innovation: the<br />

WHAT question. This can be determined on the basis <strong>of</strong> the Viable System<br />

Model.<br />

2. From an structural perspective: HOW-question.<br />

How can the organizational structure be designed in order to integrate the<br />

activities under (1) and facilitate high involvement innovation and<br />

responsibility? This can be done with the help <strong>of</strong> sociotechnical theory.<br />

Ad 1. With regard to the functional perspective the following steps will be followed<br />

(a to c):<br />

a. Stakeholder theory can supply the necessary knowledge for the functional<br />

decomposition <strong>of</strong> the process <strong>of</strong> interaction with stakeholders. On the basis <strong>of</strong><br />

stakeholder theory activities can be distinguished that an organization needs<br />

to undertake in order to involve stakeholders in innovation processes and<br />

concrete methods linked to those activities (e.g. methods <strong>of</strong> stakeholder<br />

mapping, methods <strong>of</strong> stakeholder analysis, participation methodsetc.).On the<br />

basis <strong>of</strong> stakeholder literature the following core activities are distinguished:<br />

S1:Strategy and issue selection<br />

S2: Stakeholder analysis<br />

S3: Stakeholder selection<br />

S4: Stakeholder dialogue/cooperation<br />

S5: Processing results<br />

S6: Translation <strong>of</strong> results into innovation <strong>of</strong> product/process/business<br />

model<br />

S7: Feedback and evaluation

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