University of Vaasa - Vaasan yliopisto

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or banned altogether. Only one of those involved in the interviews believed that there
should be education in schools to make demonstrate the negative aspects of gambling.
Conclusions
The purpose of this study was to investigate the attitudes of heavy users and addicts
of certain products that may be regarded as unethical because of their potentially
destructive nature. The results are interesting and potentially helpful. Those who
were heavy users of tobacco and alcohol could see nothing wrong with their
activities, and could make no helpful suggestions about how the vulnerable could be
assisted, presumably because to so do would mean that they had to accept the error
of their own ways. Of the gamblers, only a minority felt that a reduction in
advertising would be a way of discouraging the young, and only one gambler
recommended education as a preventative measure. On the other hand, the reformed
addicts had a totally different view. They recognised the damage which could be
done by the products which they had used to excess, and wished to prevent others
from making the same mistakes. Thus, they advocated education of the younger
generation, so that they could become more aware of the dangers that they could face.
If anyone should now how best to deter addicts, then it is the addicts themselves.
Clearly more research needs to be undertaken with such groups, but other academic
research already supports this view. Action is needed. The question appears to be the
source of the finance to support what would be an expensive scheme. If the industries
wish to appear responsible, then they should be anxious to contribute. If governments
are sincere in their claims of wishing to protect society, they also should be anxious
to offer their support.