University of Vaasa - Vaasan yliopisto

Figure 9: Surrounding regional definitions of corporate social responsibility
according to World Business Council for Sustainable Development
Source: Adapted from Holme (Holme et al. , 2000)
Systemic integration of the concept of Corporate Social
Responsibility
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Archie Carroll was the first one that worked with this concept of the corporate social
responsibility in a integral or systemic way. In 1979 he developed a model called
“Organizational Social Performance Model” (Carroll, 1979) in (Joyner et al. , 2002)
(Figure 10), through which were integrated the socio-environmental pressures of the
society, the forms of responsibility that the organization assumed, as well as the ways
these responsibilities were accomplished.