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University of Vaasa - Vaasan yliopisto

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642<br />

One <strong>of</strong> the key questions in assessing the credibility <strong>of</strong> the data supplied by the<br />

companies is the trust placed in it by the special interest groups. This credibility<br />

relates to two factors: the involvement <strong>of</strong> the special interest groups in how<br />

information is collected, and deciding on the needs and intervention <strong>of</strong> an<br />

independent expert to ensure that the data reflects reality (Adams 2004; Adams et al.<br />

2007). Given the poor involvement <strong>of</strong> stakeholders in the process (Larrinaga et al.<br />

2002), the weight <strong>of</strong> credibility rests primarily on the verification by third parties.<br />

The trust that can be placed in the companies is closely bound to the reliability <strong>of</strong> the<br />

information on <strong>of</strong>fer. Efforts made in verification are displayed in the table 3, in<br />

2007; all the companies are at A+ level, although only two have been checked by a<br />

third party.<br />

Table 3. Verification <strong>of</strong> the sustainable report<br />

2007 2006 2005<br />

1 2 3 1 2 3 1 2 3<br />

Acciona<br />

G<br />

3<br />

GRI-<br />

A+<br />

checked<br />

G<br />

3<br />

A+<br />

GRIchecked<br />

G<br />

2<br />

Content<br />

Index only<br />

Third-<br />

G<br />

3<br />

GRI-<br />

A+<br />

checked<br />

G<br />

3<br />

A+<br />

GRIchecked<br />

G<br />

3<br />

C<br />

partychecke<br />

Endesa<br />

d<br />

Gamesa<br />

G<br />

3<br />

GRI-<br />

A+<br />

checked<br />

G<br />

2<br />

In<br />

Accordanc<br />

e<br />

GRIchecked<br />

G<br />

2<br />

In<br />

Accordanc<br />

e<br />

GRIchecke<br />

d<br />

Gas<br />

Natural<br />

G<br />

3<br />

GRI-<br />

A+<br />

checked<br />

G<br />

3<br />

A+<br />

GRIchecked<br />

G<br />

2<br />

In<br />

Accordanc<br />

e<br />

GRIchecke<br />

d<br />

Hidrocantábric<br />

o<br />

G<br />

3 A+<br />

Thirdpartychecked<br />

G<br />

3<br />

A+<br />

Thirdpartychecked<br />

G<br />

2<br />

In<br />

Accordanc<br />

e<br />

GRIchecke<br />

d<br />

Iberdrola<br />

G<br />

3 A+<br />

Thirdpartychecked<br />

G<br />

3<br />

A+<br />

Thirdpartychecked<br />

G<br />

2<br />

In<br />

Accordanc<br />

e<br />

Selfdeclare<br />

d<br />

Unión<br />

Fenosa<br />

G<br />

3<br />

GRI-<br />

A+<br />

checked<br />

G<br />

3<br />

A+<br />

GRIchecked<br />

G<br />

2<br />

In<br />

Accordanc<br />

e<br />

GRIchecke<br />

d<br />

1 = Guideline; 2 = Adherence level; 3 = Declared as; + = Report Externally Assured<br />

Stakeholders Considered<br />

Several empirical works show a clear relationship between working with different<br />

special interest groups and efficient management <strong>of</strong> finances (Greenley et al. 1997;<br />

(Freeman et al. 2004).<br />

After checking the information provided by these companies and according to the<br />

indicators revealed, almost all companies meet the requirements <strong>of</strong> GRI about<br />

identification <strong>of</strong> different interest groups, without significant changes over the period

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