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Interpersonal Communication- A Mindful Approach to Relationships, 2020a

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we do not all interpret nonverbal behavior the same way.<br />

One of Halls most essential contributions <strong>to</strong> the field of intercultural communication is the idea of<br />

low-context and high-context cultures. The terms “low-context culture” (LCC) and “high-context culture”<br />

(HCC) were created by Hall <strong>to</strong> describe how communication styles differ across cultures. In essence,<br />

“in LCC, meaning is expressed through explicit verbal messages, both written and oral. In HCC, on the<br />

other hand, intention or meaning can best be conveyed through implicit contexts, including gestures,<br />

social cus<strong>to</strong>ms, silence, nuance, or <strong>to</strong>ne of voice.” 20 Table 6.1 further explores the differences between<br />

low-context and high-context cultures. In Table 6.1, we broke down issues of context in<strong>to</strong> three general<br />

categories: communication, cultural orientation, and business.<br />

Low-Context<br />

High-Context<br />

<strong>Communication</strong><br />

Type of <strong>Communication</strong> Explicit <strong>Communication</strong> Implicit <strong>Communication</strong><br />

<strong>Communication</strong> Focus Focus on Verbal <strong>Communication</strong> Focus on Nonverbal <strong>Communication</strong><br />

Context of Message Less Meaningful Very Meaningful<br />

Politeness Not Important Very Important<br />

<strong>Approach</strong> <strong>to</strong> People Direct and Confrontational Indirect and Polite<br />

Cultural Orientation<br />

Emotions No Room for Emotions Emotions Have Importance<br />

<strong>Approach</strong> <strong>to</strong> Time Monochromatic Polychromatic<br />

Time Orientation Present-Future Past<br />

In/Out-Groups Flexible and Transient Grouping<br />

Patterns<br />

Strong Distinctions Between In and<br />

Out-Groups<br />

Identity Based on Individual Based on Social System<br />

Values Independence and Freedom Tradition and Social Rules/Norms<br />

Business<br />

Work Style Individualistic Team-Oriented<br />

Work <strong>Approach</strong> Task-Oriented Relationship-Oriented<br />

Business <strong>Approach</strong> Competitive Cooperative<br />

Learning Knowledge is Transferable Knowledge is Situational<br />

Sales Orientation Hard Sell Soft Sell<br />

View of Change Change over Tradition Tradition over Change<br />

Table 6.1 Low-Context vs. High-Context Cultures<br />

You may be wondering, by this point, how low-context and high-context cultures differ across<br />

different countries. Figure 6.2 illustrates some of the patterns of context that exist in <strong>to</strong>day’s world. 21<br />

<strong>Interpersonal</strong> <strong>Communication</strong> 200

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