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of human life. Myth is the embodiment of man’s earliest memories of his own<br />

origin, his “god-given origin”, as Pindar says (Frg. 137a). <strong>In</strong>separably linked with<br />

religion, it formed its very roots and ramifications in the life of the Hellenes … As<br />

“immanent reason” myth is expressed in the fine arts, in poetry, music and danseall<br />

of which lead to beauty and the attainment of man’s true nature.<br />

Notice that Yalouris refers additionally either to disregarded aspects of the<br />

myth or to the enrichment of meaning during its evolution. (22) <strong>In</strong>deed, Gaia is now<br />

rehabilitated as a central symbol for many ecological minded scientists and<br />

activists as well. (23) <strong>In</strong> turn, the Olympic myth was restored one hundred years<br />

ago by Coubertin through new representations from the original Greek meanings,<br />

but Olympia remained only as a symbol of the Olympic Games.<br />

Of course, it a foundational symbolism for environment and sport is needed the<br />

rehabilitation of Olympia as also the birth place of environmentalism is justified.<br />

This suggestion necessarily incorporates Gaia by giving her a more clear reference<br />

in addition to the global representation already assimilated.<br />

THE LILLEHAMMER CONVERGENCE<br />

The interplay between claims and symbols is actually a peculiarity of Ecology<br />

in its associations with other areas of knowledge, (24) going far beyond Gaia and<br />

Olympia aspirations and needs. <strong>In</strong> this sense, Felix Guattari had proposed a new<br />

“Ecosophy” and Warwick Fox mentions an “Ecophilosophy”, both giving emphasis<br />

to the role of subjectivity in human relations with environment. (25)<br />

On the other hand, symbolism is an essential characteristic of sport that is<br />

often overlooked. So, the Olympic Movement and Olympism, by their very nature,<br />

have sustained sport as a mode symbolic production. But innovative claims were<br />

included already in Coubertin’s era, being marked by Cities, in this course of<br />

actions, became milestones of modern Olympic history. That is the case of<br />

Lillehammer.<br />

<strong>In</strong> fact, there was a convergence during the 1994 Winter Olympic Games in<br />

which the meaning and identity of culture, nature and sport had an interface with<br />

a contract of sustainability calling for a redefinition of sport management and<br />

facilities. Early on, in Norway, a democratic process of negotiations took place<br />

shortly after the initial demonstrations and protests against the Games. <strong>In</strong> effect,<br />

the environmental damage occurred during the 1992 Winter Olympics of Albertville<br />

brought forth strong reactions from governments and environmentalists. (26)<br />

The Lillehammer Olympic Organizing Committee (LOOC) consequently forged<br />

a partnership with local environmental groups, injecting a new sensibility into the<br />

164 Meio ambiente, esporte, Lazer e turismo

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