22.07.2014 Views

Download - Sports In Brazil

Download - Sports In Brazil

Download - Sports In Brazil

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

and the development of values can be more actively regulated than is the case at<br />

the moment in sport”.<br />

Symptomatically, the well-established managerial power of IOC interventions<br />

has been caught by surprise when conflictive situation created by its own lack<br />

of ethical standards was brought up. This was particularly true in relation to the<br />

environmentalist crisis of the 1992 Winter Olympic Games of Albertville. Since<br />

then the IOC has been undertaking the above mentioned conflict-resolution profile.<br />

And partnerships with independent expertise and positive action groups came<br />

about in order to provide a “green profile” to the Games ( DaCosta, 1997). Finally,<br />

in 1996, the principle of sustainability was included in the Olympic Charter in<br />

order to encourage the Olympic Movement “ to take measures to reflect such<br />

concern in its activities and educate all those connected with the Olympic<br />

Movement as to the importance of sustainable development” ( IOC, 1997) .<br />

<strong>In</strong> reference to recent years’ experiences of IOC in maneuvering important<br />

crises it is suggested that the Olympic Movement becomes more open to<br />

association with independent partners as well as to lead consensus building<br />

operations. Furthermore, during the early 1990s the IOC demonstrated an<br />

unprecedented sensitivity to social criticism despite keeping its close relationships<br />

with large-scale commercial enterprises . For sure, the IOC Sport and Environment<br />

Commission included scholars in its decision-making processes.<br />

This context of reconciliation has been substantially levered up by the far<br />

reaching repercussions of the IOC bribery scandal , starting at the end of 1998. <strong>In</strong><br />

practical terms, the moral crisis implied in ethical compliance with<br />

recommendations from either the IOC Reform Commission or the Ethics<br />

Commission, both including a majority of independent membership. <strong>In</strong> these<br />

circumstances, a number of scholars dedicated to Olympic Studies area have<br />

joined the efforts to carry out a deep reform in the IOC basic structure and its<br />

leaders’ attitudes. Also, the creation of the World Anti - Doping Agency - WADA<br />

along with the IOC changes, brought another group of scholars with international<br />

reputation into its decision-making process ( WADA, 2000 ).<br />

THE SURVEY<br />

However, respectively to this presupposed context of reconciliation a timely<br />

question should be addressed in view of the international sport present status : is<br />

the current IOC reform meeting the requirements for adequate governance policies<br />

and ethical compliance?<br />

<strong>In</strong>deed, as respondents to this question Olympic scholars are potentially able<br />

to develop management and ethical discernment once the latter tasks are<br />

intrinsic parts of their professional life. Moreover, those specialised researchers<br />

Meio ambiente, esporte, Lazer e turismo 335

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!