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INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS
Table 2 Factor Matrix (Customers)
Variables
Frequency of Trav el
Timely Departure
Timely Arrival
Drivers are Time
Concious
Drivers Do not keep to
Time
Few Accident Cases
Good Driv ing Habits
Ticket collection
consumes time
Adequate Leg Space
No Overload
Carry Excess
Passengers
Comfortable Seats
Air-conditioned Buses
with Video and
Television
Satisf action with
quantity and quality of
infrastructure
Comparative quality of
service
Satisf ied experience
with serv ices
Justification of fares
charged
Bus conductors create
inconviences
Vehicles do not
breakdown too often
Refund of fare when
there is breakdown
Moderate Fares
Fares not reviewed
f requently
No additional charge on
luggage
Separate charge for
luggage
Commuters travel on
credit
Loyalty of commuters
Reasons for Utilisation
of services
Reasons for
non-utilisation
Overall View on
Perf ormance
Extraction Method: Principal Component Analy sis.
a. 10 components extracted.
Source: Author‟s Computation
Component Matrix a
COPY RIGHT © 2011 Institute of Interdisciplinary Business Research 100
JANUARY 2011
VOL 2, NO 9
Component
1 2 3 4 5 6 7 8 9 10
-.125 .130 -.128 .241 -.250 -.154 .190 .655 -.109 .127
.509 .354 -.317 -.036 -.396 .188 .089 .079 .004 -.039
.496 .143 -.175 -.006 -.393 .360 .062 .014 -.253 -.087
.345 .254 -.244 .097 .072 .340 -.131 .121 -.217 .002
-.159 .442 .151 .110 .230 .044 -.206 .121 .211 -.044
.380 .213 -.235 .064 .294 .137 .275 -.111 .208 .245
.301 .318 .022 .589 .201 -.033 .036 -.080 .074 -.019
-.241 .488 .190 .240 .113 .042 -.300 .011 -.120 -.101
.545 .017 .138 -.053 .409 -.058 -.172 .143 -.217 .058
.552 -.140 .170 -.199 .229 -.108 -.272 .129 -.271 .064
-.351 .556 .029 -.179 -.021 .062 .001 -.166 -.062 .038
.610 .057 .047 -.207 .189 -.230 -.052 .175 -.017 -.121
-.046 .336 -.189 -.285 .309 .217 -.230 .105 .183 .093
.407 .252 .020 -.091 -.153 .172 -.175 .053 .168 -.407
.546 -.143 .027 .275 .192 .203 .187 .030 -.108 -.009
.526 -.131 -.063 .198 .053 .056 -.155 .052 .208 .209
.472 -.011 -.282 .112 .037 -.132 .267 -.057 .283 .139
-.296 .586 -.016 .035 .009 -.089 .061 -.193 -.017 .241
.407 .203 .002 .002 -.180 -.152 -.086 -.337 -.227 .415
.247 .220 .463 .020 .045 -.359 .295 .103 -.039 .087
.357 .185 -.203 -.350 .100 -.245 .125 -.073 .282 -.381
-.025 .374 -.166 -.487 -.059 -.223 .091 .182 -.269 .164
.297 .035 .498 -.255 -.204 .087 -.063 .159 .197 .063
-.123 .415 .051 .367 -.102 -.334 .053 .095 -.021 -.308
.078 .063 .645 .093 -.288 .191 -.223 .021 .196 .188
.523 .101 .118 -.115 -.309 -.227 -.113 -.234 .254 .081
.019 .149 .338 -.137 .164 .216 .351 -.358 -.283 -.222
-.118 .110 .420 -.191 .135 .349 .508 .260 .157 .093
.498 -.088 .311 .162 -.082 -.083 .111 -.120 -.190 -.198