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INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS
JANURAY 2011
VOL 2, NO 9
Pemberton (2000) information and communications technology causes to alteration and
transformation of individuals and organizations' capability in order to increase their intelligent
and awareness through accelerated learning. Information and communications technology has
been resulted to increasing potential possibility of knowledge sharing among the learner
organizations too. Saving and exchanging of knowledge has a fundamental role for the
organization in its knowledge basis application method. Explicit Saving and exchanging of
knowledge has been simplified by aid of effective media and press. But imperceptible nature
of knowledge has converted it to a difficult issue.
Indeed, in addition to systems and substructures that technology supports, instruction plays a
significant role in knowledge dissemination process. At last, a learner organization can
achieve a stable competitive benefit if it performs knowledge acceleration. Accelerating of
knowledge could help creating of a superior thinking and knowledge which creates unique and
durable talents and capabilities.
6. Knowledge Management
Recently concept of knowledge management has become important because of increasingly
awareness from mental capital in business. Erickson and Rothberg (2000) state that mental
capital is generally considered as saved knowledge that the organization owns it. Saved
knowledge means how information is deduced and concluded for solving of problems and
how information is applied in order to predict customer's behavior. Turban, MaLean and
Wetherbe (2001) believe that knowledge which is created for solving of problems in the
organization should be retrieved and re-used whenever the organization is faced with similar
or same problems. They point out that this simple thinking is a basis for a challenging concept
and is called knowledge management. Raisinghani (2000) says knowledge management
concept is about establishing of a structure to be able to combine the most developed elements
of essential human response and decision making with technical and input resources.
According to Castle and Sir (2001) knowledge is one of the primary and major resources in
today economy, in other words learning from previous experiences and applying of
knowledge in new conditions is the improving basis of future value creation for customers.
Swanson and Banna (2002) have said "knowledge and knowledge management have been
converted to a tool to achieve strategic competitive benefit".
Lee (2000) writes that the last revolution has been focused on capability of an organization in
intelligent application of knowledge that has now in itself and also the new mental capital
which is established every day. This writer has also said that collaboration and sharing will
replace knowledge saving in this new model, interested societies will provide a tool that is
necessary for permanent progress and technology will be established in order to secure
efficient transmission of knowledge. For example, purpose of knowledge management is to
improve organizational performance through designing, implementing and applying of tools,
processes, systems, structures and culture which is leaded to enhancement of creating, sharing
and using of each of the three kinds of knowledge necessary for decision making.
As Berry (2000) claims "managers are able to remove obstacles between those who know and
those who don't know with effective knowledge management." He states this is not an easy
task because one of the main obstacles of successful knowledge management is changing of
the belief "knowledge is power" and we should hoard it instead of sharing it freely. De Long
and Fahey (2000) say that managers and leaders are increasingly aware that organizational
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