Interdisciplinary Journal of Contemporary Research in ... - Webs

Salo &
Karjaluoto
(2007)
Mukherjee
& Nath
(2003)
Grudzewski
et al (2008)
Fazlollah
(2002(
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INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS
12 paper
about trust in
online
markets,
online
purchase and
e- commerce
510 users of
internet in
India
-
40person
A proposed model
of online trust
A model of trust in
online relationship
banking
A model of trust
A conceptual
model of trust in
Internet shopping
(CTIS)
Long-term orientation
Relationship building
Investments in Japan
-Consumer Characteristics
-Product/Service Characteristics
-Different Markets/
Cultures/Countries
-Perception of Risk
-Past Experience
- Web Vendor:
1. experience
2. Trust Worthiness
- Information System:
1. Perceived Usefulness
2.Perceived Ease of Use Training
- Third Party:
1.Trusted Seal
2.Experts
3.Peers
-Privacy Protection
Communication
Shared value
Opportunistic Behaviour
1- Disposition to trust:
- Personality
- background
- experience
2- Ability
3- Benevolence
4- Integrity
Trust worthiness of internet
vendor:
Perceived Security Control
Perceived Privacy Control
Perceived Integrity
Perceived Competence
External Environment:
Third Party Recognition
Legal Framework
internal propensity to trust
cultural environment
experience
JANURAY 2011
VOL 2, NO 9
Capability-based antecedent (Product Differentiation,
Product Modification,Channel Support, After-sales
Service) was used to develop trust between Japanese
buyers and American sellers.
The factors which affect online trust have been
investigated. Authors have argued that trust
development methods should really result in the
expansion of the customer‘s longer trust relations.
Shared values affect trust the significantly most. Then,
communication are influential. Opportunist behavior
affects trust negatively.
Customers trust will increase with a view to all these
dimensions and indices in the customer transactions in
the virtual environment. This model can be applied
not only to B2C but also to many kinds of
relationships between partners.
All cases have been approved, and finally led to
customer trust development.
12. Models Compared
As it was said before, different models have been introduced for studying the relevant factors
in customers‘ trust in e-business. Each of these models includes different structures. These etrust
models in e-business overlap in some cases and include common structures. However,
each of them has been introduced by a different researcher, about a different research subject,
and at a different time. In order to illustrate the main differences between the e-trust models in
e-business, there has been an attempt, in this study, to compare them based on the six
dimensional e-trust model of Kim et al., (2005), which seems to be a comprehensive model.
These dimensions are as follows:
i. Customer‘s behavioral dimension;
ii. Institutional dimension;
iii. Information content dimension;
iv. Product dimension;
v. Transaction dimension; and
vi. Technology dimension (Kim et al., 2005, p.148(.
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