Interdisciplinary Journal of Contemporary Research in ... - Webs

Resource
McKnight
et al (2002)
Kaplan &
Nieschwietz,
(2003)
Song &
Zahedi
(2007)
Belanger &
Carter
(2008)
Wei et al
(2008)
Lohtia et al
(2009)
ijcrb.webs.com
INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS
Table 1: Summary of E-Trust Models
sample
1403person
225 customer
494
participant
214 citizens
Temporal
organizations
and virtual
economic
enterprises
249 b2b
American
company in
Japan , at least
181 sample
are usable
Framework of
research
Trust building
model )TBM)
A Web assurance
services model of
trust for B2C ecommerce
The conceptual
model for trust in
health
infomediaries
Trust and risk in egovernment
adoption
Model of trust
inter- organization
in virtual economic
enterprises
Theorical model of
e- commerce B2B
Trust measure proposed
1-Perceived Vendor Reputation
2-Perceived Site Quality
3-Structural Assurance of the
web
Seal type:
self-reported,
BBB Online,
Truste,
Web Trust,
Big 5
Assurance measures:
privacy,
business practices and
transaction
integrity
security
availability
Web seal provider:
Attributes
Confidentiality
Objectivity
Integrity
Experience
Expertise
Technical knowledge.
Information Quality of
Understandability
Relevance
Usefulness
Reliability
Adequacy
System Quality of
Ease of Use
Interactivity
Internal propensity to trust
1-trust to the internet
2- trust to government
Surroundings:
Dependence
Realizability
TRUSTEE‘s Trustworthiness
Ability
willingness
Persistence
Trustor:
Disposition to trust
-Capability-based antecedent:
Product Differentiation
Product Modification
Channel Support
After-sales Service
-Cultural Sensitivity
-Intentionality-based Antecedent:
outcomes
JANURAY 2011
VOL 2, NO 9
The results greatly support the proposed TBM. To
believe in trust and tend to trust, which are closely
associated with each other, greatly influence the
special behavioural intentions (intend to accept the
opinion of the vendor, share one‘s own personal
information with the online vendor, intend to buy
online). The Vendor Reputation and the Site Quality
are of great import for creating a trust. Because it
concerns the vendor/website, while the Structural
Assurance of the web concerns the general
environment.
The results of the analysis have shown that the
Assurance measures and Web seal provider affect
trust criteria positively.
The empirical evidence have shown that different
factors like website content, website environment and
users‘s beliefs about the website influence the users‘s
purposeful behaviour towards the website. Moreover,
the results indicated that the user‘s trust in the ability
and benevolence of the website influence their
behaviour more highly, while trust in risk and
integrity beliefs, however important, influence the
user‘s behavioural intentions less highly.
The government should invest more money for
implementing such innovations. This increases trust in
the government. Moreover, it should allocate a budget
for the technical, software staff and civil servants to
support their financial plans for developing trust.
Studies have shown that the three way relationship in
the inter-organizational factors, has been successful in
relation to the virtual businesses.
In the case of the global marketing relations between
American and Japanese companies, the process of
trust development was investigated. In this study,
cultural sensitivity was a significant intermediate
variable. As a result, a combination of Intentionalitybased
Antecedent (Long-term orientation,
Relationship building, Investments in Japan) and
COPY RIGHT © 2011 Institute of Interdisciplinary Business Research 412