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INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS<br />

m<strong>in</strong>imum <strong>of</strong> 60 research subjects per group to get approximate power <strong>of</strong> 80 with a<br />

medium effect size.<br />

A two-part questionnaire was adm<strong>in</strong>istered by the researcher to the subjects. Part-1 <strong>of</strong> the<br />

questionnaire consisted <strong>of</strong> eight <strong>in</strong>dependent variables as demographic characteristics viz:<br />

Nature <strong>of</strong> <strong>in</strong>stitute, nature <strong>of</strong> department, designation, age, sex, qualification, total length<br />

<strong>of</strong> service <strong>in</strong> the present department and experience. Part- II <strong>of</strong> the questionnaire<br />

consisted <strong>of</strong> 27 Likert-type items, responded on a 5 po<strong>in</strong>t scale from "Always to Never",<br />

carry<strong>in</strong>g a value <strong>of</strong> 5 to 1 respectively. Items designated positively are scored by 5, 4, 3, 2<br />

and 1 respectively. Items designated negatively are scored <strong>in</strong> the reverse manner. Omitted<br />

or <strong>in</strong>valid responses are given a score <strong>of</strong> 3.The questionnaire was developed by the<br />

researcher himself. Twenty-Seven items <strong>of</strong> the questionnaire were the communicative<br />

behaviors <strong>of</strong> a chairperson which make his/her role as a communicator. The questionnaire<br />

was personally adm<strong>in</strong>istered by the researcher to measure the role <strong>of</strong> heads <strong>of</strong> teach<strong>in</strong>g<br />

departments <strong>in</strong> the promotion <strong>of</strong> communication <strong>in</strong> universities and postgraduate colleges<br />

<strong>in</strong> the light <strong>of</strong> teachers‟ views. The scale reflects amount <strong>of</strong> <strong>in</strong>volvement <strong>of</strong> heads <strong>of</strong><br />

teach<strong>in</strong>g departments <strong>in</strong> the process <strong>of</strong> communication.<br />

For the purpose <strong>of</strong> reliability <strong>of</strong> the scale, a random sample <strong>of</strong> 40 teachers and 20 heads<br />

was selected for the pilot study. This number was excluded from the f<strong>in</strong>al sample.<br />

Cronbach‟s coefficient Alpha formula was used <strong>in</strong> estimat<strong>in</strong>g the <strong>in</strong>ternal consistency <strong>of</strong><br />

the scale. Obta<strong>in</strong>ed Cronbach‟s Alpha was 0.937 for the scale Cronbach‟s alpha<br />

reliability coefficient usually ranges between 0 and 1. There is no really lower limit to the<br />

coefficient. The nearer the reliability coefficient is to 1.0, the better the <strong>in</strong>ternal<br />

consistency <strong>of</strong> the item <strong>in</strong> the scale. In general the reliabilities less than 0.6 are<br />

considered to be poor, those <strong>in</strong> the 0.70 range are acceptable, and those over 0.8 are<br />

considered good (Sekaran, 1999). George and Mallery (2003) gave these rules <strong>of</strong> thumb:<br />

“≥.9 =Excellent, ≥ .8 = Good, ≥ .7 = Acceptable, ≥.6 = Questionable, ≥ .5 = Poor, and<br />

≤ .5 = Unacceptable” (cited <strong>in</strong> Gliem and Gliem, 2003). The scale was developed by the<br />

researcher himself, so its Cronbach‟s Alpha could not be compared to any other scale <strong>in</strong><br />

the literature.<br />

The content validity <strong>of</strong> the scale was checked with the help <strong>of</strong> researcher‟ Ph.D research<br />

supervisor and experts <strong>in</strong> social sciences.<br />

One-Way ANOVA was utilized to f<strong>in</strong>d out Means difference among op<strong>in</strong>ions <strong>of</strong> teachers<br />

by designation, age, experience and qualification <strong>in</strong> the present department. The SPSS<br />

statistical s<strong>of</strong>tware package, version 11.0, was used to analyze the data.<br />

5. Results<br />

Table 1: Comparison among teachers‟ views by designation regard<strong>in</strong>g the role <strong>of</strong> heads<br />

<strong>of</strong> teach<strong>in</strong>g departments <strong>in</strong> the promotion <strong>of</strong> communication<br />

Between<br />

Groups<br />

Among Groups<br />

Sum <strong>of</strong><br />

Squares<br />

1378.613<br />

96485.155<br />

Df<br />

3<br />

289<br />

Mean Squares<br />

459.538<br />

333.859<br />

COPY RIGHT © 2011 Institute <strong>of</strong> <strong>Interdiscipl<strong>in</strong>ary</strong> Bus<strong>in</strong>ess <strong>Research</strong> 274<br />

F<br />

1.376<br />

Sig<br />

.256<br />

JANUARY 2011<br />

VOL 2, NO 9

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